Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At #9 in TV/Film, you'll see that brands don't have to be in-your-face to promote their message. Patagonia supported this sweet, true tale of an outdoors-loving man and his dog, Denali. Told from Denali's point of view, it's at once funny and heartbreaking, chronicling how the pair rejoiced in the beauty of life and nature while tackling some tough times. It was directed, written and edited by Ben Knight and produced by Ben Moon, the film's co-protagonist. Make sure to grab some tissues.
The moving short was also featured in Saaatchi's New Directors Showcase at Cannes.
Even if you're not a dog lover, we bet you'll bawl your eyes out over this film chronicling the relationship between photographer Ben Moon and his dog Denali. Made possible by the support of Patagonia, the gut-wrenching tale shows how Moon and Denali supported each other through the most trying of times --during the photographer's bout with cancer, and subsequently, Denali's own struggle with the disease.
The film is told from Denali's surprisingly perceptive and funny point of view, opening with his observations of the numbskulls whose worst worries in life are parking at Whole Foods and foul-smelling yoga mats before revealing his own troubles -- that's he's dying. The film goes on to show how Moon and Denali's relationship was a give and take throughout, interspersing quite stills with videos of their mutual joy and suffering.
Moon teamed up with director Ben Knight and cinematographer Skip Armstrong to create the touching tribute, which earned accolades at the 5Point Film Festival and was an official selection at Telluride Mountainfilm.