Dutch Insurance Brand 'Invents' At-Home Dental Drill to Highlight Rising Coverage Costs

Infomercial For World's First Home Cavity Excavator Gets YouTube Excited

Published On
Oct 29, 2013

Editor's Pick

Dutch insurance brand ixorg wanted to highlight the rising costs of dental insurance, which it hopes to offset with a new product. So it launched a viral campaign with a fake informercial purporting to advertise the world's first "do it at home" dental drill. The "Dentidrill" (which comes with Lidocaine and a tutorial included) looks scarily convincing in this video, by Grey Possible Amsterdam, which has been viewed over 175,000 times on YouTube. It could be the stuff of Halloween nightmares.

Credits

Date
Oct 29, 2013
Agency:
Grey Possible - Amsterdam
Brand:
ixorg
Client:
ixorg
Production Company:
Electric Zoo
Director:
Frits Taberima
Website:
Yes2Web
Sound Director:
Earforce

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Project Type