Deon Cole interrupts brunch in new Old Spice commercial
'Men Have Skin Too' campaign launched in 2019
Editor's Pick
"It's the lavender and mint for me."
Old Spice released today a new ad today in its ongoing “Men Have Skin Too,” campaign—once again featuring actress Gabrielle Dennis, the face of the campaign: comedian Deon Cole, and an appearance by actress La La Anthony. In it, Cole confronts Dennis about using his Old Spice GentleMan’s Blend Body Wash with Lavender and Mint while she’s out to brunch with Anthony.
“Of course. I’m not letting hotel soap near my skin,” Dennis confesses.
“Brunch,” created by Wieden+Kennedy Portland, debuted on national TV and the Old Spice YouTube channel.
The campaign launched in 2019 with a spot called “Running on Empty,” about Dennis taking long showers using Cole’s Old Spice Moisturize with Shea Butter Body Wash, and emptying the bottle in the process. “Men Have Skin Too,” says Cole.
“Men Have Skin Too” will continue in 2023 with an additional spot also featuring La La Anthony titled “Family Reunion” showcasing another moment of Gabrielle and others “borrowing” Deon’s beloved Old Spice.
“For as long as I can remember, Old Spice body washes and deodorants have been a staple for the men in my family,” Anthony said in a statement. “Working with companies and brands that put diversity and inclusion at the forefront of all that they do is so important to me."
In June, Old Spice also introduced a “Finer Things” spot featuring “Riverdale” actor Ross Butler. In the 30-second ad, Butler finds out that both his mom and love interest have been using his body wash.
“Finer Things” was written and directed by Creative Director and filmmaker Clayton Tony Au. Old Spice partnered with Plan C, a California-based Asian American marketing and communications agency, to produce the spot.
Products in the GentleMan’s Blend lineup include body wash, deodorant and shampoo.
Fans can follow the integrated campaign across social media at #MenHaveSkinToo and #MenHaveHairToo.
Credits
- Date
- Oct 06, 2022
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Ana Balarin
- Executive Creative Director :
- Hermeti Balarin
- Executive Creative Director :
- John Petty
- Creative Director :
- Sara Phillips
- Creative Director :
- Erik Fahrenkopf
- Copywriter :
- Shareina Chandler
- Art Director :
- Kristina Morris
- Head of Production :
- Orlee Tatarka
- Executive Producer :
- Katie McCain
- Senior Producer :
- Nani Weinberg
- Producer :
- Sydni Chustz
- Group Brand Director :
- Thomas Harvey
- Management Supervisor :
- Megan Russell
- Brand Manager :
- Patrick McLaughlin
- Brand Executive :
- Carla Lozano
- Creative Operations Manager :
- Klarika Huszar
- Media Team :
- Jason Strickland
- Media Team :
- Emily Graham
- Media Team :
- Chris Ableidinger
- Media Team :
- Torie Morris
- Media Team :
- Leo Corcoran
- Media Team :
- Abbey Mirigliano
- Media Team :
- Kyle Moore
- Media Team :
- Sergio Gocobachi
- Media Team :
- Tara Duenas
- Media Team :
- Nathalie Aps
- Brand Strategy Director :
- Scott Woodhouse
- Strategy Director :
- Christian Clay
- Senior Strategist :
- Katie Dyer
- Executive Business Affairs Manager :
- Teresa Lutz
- Traffic :
- Michael Dutt
- Design Ops Manager/Design Producer :
- Jason Schwartz
- Studio Design Director :
- Curtis Pachunka
- Studio Designer :
- Ken Berg
- Retoucher :
- Greg Radich
- Production Company :
- Merman
- Director :
- Dime Davis
- DP :
- Topher Osborn
- Global Managing Partner :
- Kira Carstensen
- Head of Production :
- Jeff Sommar
- Creative Executive :
- Jack Taylor Cox
- Line Producer :
- Annalise Rowane
- Editorial Company :
- Whitehouse Post
- Editor :
- Charlie Harvey
- Assistant Editor :
- Taylor Schwartz
- Head of Production :
- Annie Maldonado
- Executive Producer :
- Joanna Manning
- Post Producer :
- Katrina Kuss
- VFX :
- Kevin VFX
- Lead Artist/VFX Supervisor :
- Robert Murdock
- Executive Creative Director :
- Tim Davies
- Compositor :
- Gareth Parr
- Compositor :
- Dag Ivarsoy
- Compositor :
- Steve Gibbons
- Compositor :
- Chris Moore
- Compositor :
- Robert Winfield
- Senior Executive Producer / Partner :
- Sue Troyan
- VFX Producer :
- Andrew Cowderoy
- Music Company :
- Primary
- Colorist :
- Kya Lou
- Head of Production :
- Diane Valera
- Music Company :
- Human Worldwide
- Executive Producer :
- Carol Dunn
- Head of Sync and A&R :
- Kamela Anderson
- Creative Director/Composer :
- Craig Deleon
- Composer :
- Daryl Pinsdorf
- Sound Design Company :
- Field Day Sound
- Sound Designer :
- Morgan Johnson
- Audio Mixer :
- Noah Woodburn
- Executive Producer :
- Leslie Carthy
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