This surprisingly moving film shows how teachers are true heroes

Film for the U.K's Department for Education follows a girl's education and stars real-life instructors

Published On
Oct 05, 2018

Editor's Pick

A new teacher recruitment film for the U.K.'s Department for Education charts the progress of one girl through her education and schooling using real-life teachers as actors-- and it's surprisingly moving.

Created by Havas London, and directed by Pulse Films’ Thirtytwo, it follows the journey of a young girl named Abi, from her very first day of school at four-years-old, through to her last at 18. Along the way we see the roles various teachers have played in her education, whether it's suggesting new ideas, giving encouraging comments in an exercise book or even telling her she could do better.

Abi is played over the years by four different actors, but the film features a cast of real teachers. Their performances, plus the quality of editing and music all combine to make an uplifting and moving film designed to inspire a generation of new teachers. 

Jen Black, managing partner at Havas London, adds: “For this campaign, authenticity was key. We wanted to capture the years of care, patience, encouragement and support that teachers invest into the children whose lives they shape. That’s something we could only accurately portray through using real teachers, whose buy-in was so important."

The film is running on U.K. TV and will also appear in cinema during October. Meanwhile the wider campaign will also appear across social media with additional films featuring real people telling their stories of teachers who have shaped their lives. A press and out-of-home campaign is also part of the project, which is being launched to coincide with the start of a new recruitment year and applications for teacher training opening on October 9.

 

 

About

Credits

Date
Oct 05, 2018
Client:
Department for Education
Deputy Director, Teacher Recruitment and Conversion:
Chloe Saklow
Head of Marketing and Communications:
Mike Olson
Senior Manager, Teacher Recruitment Marketing:
Nicola Keane
Senior Campaign Manager:
Michael Paul
Senior Campaign Manager:
Joe Hill
Assistant Campaign Manager:
Tom Clements
Assistant Campaign Manager:
Christine Hitchins
Campaign Executive:
Sophie Gray
Agency:
Havas Worldwide-London
CEO:
Xavier Rees
Managing Partner:
Jennifer Black
Senior Account Director:
Tom Trevelyan
Account Director:
Matthew Paris
Senior Account Manager:
Sophie Fletcher
Account Manager:
Claire Petzal
Account Manager:
Emily Allen
Chief Strategic Officer:
Clare Hutchinson
Strategic Director:
Ravi Matharu
Strategist:
Emma Stafford
Head of Design:
Lorenzo Fruzza
Brand Guardian:
Nik House
Design:
Miles Niblett
Content Team:
Anya Williams
Content Team:
Sarah Barclay
Content Team:
Sarah Shepherd
Executive Creative Director:
Ben Mooge
Creative Director:
Lynsey Atkin
Copywriter:
Lynsey Atkin
Creative:
Wil Maxey
Creative:
Elliott White
Joint Head of Integrated Production:
Patrick Cahill
Agency Producer:
Adam Henderson
Assistant Agency Producer:
Natasha King
Production Company:
Pulse Films
Executive Producer:
Lucy Kelly
Producer:
George Saunders
Director:
thirtytwo
Director of Photography:
Ben Fordesman
Editor:
Ellie Johnson
Editor:
Billy Mead
Edit Company:
Tenthree
Post Production:
Time Based Arts
Colorist:
Simone Grattarola
Flame Artist:
Jamie Crofts
Post Producer:
Josh Robinson
Post Producer:
Jo Gutteridge
Sound:
Anthony Moore
Sound:
The Factory
Sound:
Jack Hallet
Composer:
Zebedee Budworth
Voice Over:
Mark Stobbart
Audio Post Production:
The Factory
Audio Producer:
Alana McLernon
Audio Producer:
Lucy Spong
Press:
OOH
Executive Creative Director:
Ben Mooge
Art Director:
Wi Maxey
Copywriter:
Elliott White
Photographer:
Zed Nelson
Art Buying Director:
Claire Lillis
Programme Director:
Sarah Barclay
Assistant Producer:
Anya Williams
Radio Sound Engineer:
Dan Beckwith
Radio Sound Company:
The Factory
Executive Creative Director:
Ben Mooge
Writer/Director:
Anna Rose Kerr
Programme Director:
Sarah Barclay
Senior Agency Producer:
Kat Polley
Agency Producer:
Sarah Wells
Assistant Producer:
Anya Williams
Production Company:
HKX Productions
Agency:
Carat
Media Planner:
Wavemaker

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