This surprisingly moving film shows how teachers are true heroes
Film for the U.K's Department for Education follows a girl's education and stars real-life instructors
Editor's Pick
A new teacher recruitment film for the U.K.'s Department for Education charts the progress of one girl through her education and schooling using real-life teachers as actors-- and it's surprisingly moving.
Created by Havas London, and directed by Pulse Films’ Thirtytwo, it follows the journey of a young girl named Abi, from her very first day of school at four-years-old, through to her last at 18. Along the way we see the roles various teachers have played in her education, whether it's suggesting new ideas, giving encouraging comments in an exercise book or even telling her she could do better.
Abi is played over the years by four different actors, but the film features a cast of real teachers. Their performances, plus the quality of editing and music all combine to make an uplifting and moving film designed to inspire a generation of new teachers.
Jen Black, managing partner at Havas London, adds: “For this campaign, authenticity was key. We wanted to capture the years of care, patience, encouragement and support that teachers invest into the children whose lives they shape. That’s something we could only accurately portray through using real teachers, whose buy-in was so important."
The film is running on U.K. TV and will also appear in cinema during October. Meanwhile the wider campaign will also appear across social media with additional films featuring real people telling their stories of teachers who have shaped their lives. A press and out-of-home campaign is also part of the project, which is being launched to coincide with the start of a new recruitment year and applications for teacher training opening on October 9.
Credits
- Date
- Oct 05, 2018
- Client :
- Department for Education
- Deputy Director, Teacher Recruitment and Conversion :
- Chloe Saklow
- Head of Marketing and Communications :
- Mike Olson
- Senior Manager, Teacher Recruitment Marketing :
- Nicola Keane
- Senior Campaign Manager :
- Michael Paul
- Senior Campaign Manager :
- Joe Hill
- Assistant Campaign Manager :
- Tom Clements
- Assistant Campaign Manager :
- Christine Hitchins
- Campaign Executive :
- Sophie Gray
- Agency :
- Havas Worldwide-London
- CEO :
- Xavier Rees
- Managing Partner :
- Jennifer Black
- Senior Account Director :
- Tom Trevelyan
- Account Director :
- Matthew Paris
- Senior Account Manager :
- Sophie Fletcher
- Account Manager :
- Claire Petzal
- Account Manager :
- Emily Allen
- Chief Strategic Officer :
- Clare Hutchinson
- Strategic Director :
- Ravi Matharu
- Strategist :
- Emma Stafford
- Head of Design :
- Lorenzo Fruzza
- Brand Guardian :
- Nik House
- Design :
- Miles Niblett
- Content Team :
- Anya Williams
- Content Team :
- Sarah Barclay
- Content Team :
- Sarah Shepherd
- Executive Creative Director :
- Ben Mooge
- Creative Director :
- Lynsey Atkin
- Copywriter :
- Lynsey Atkin
- Creative :
- Wil Maxey
- Creative :
- Elliott White
- Joint Head of Integrated Production :
- Patrick Cahill
- Agency Producer :
- Adam Henderson
- Assistant Agency Producer :
- Natasha King
- Production Company :
- Pulse Films
- Executive Producer :
- Lucy Kelly
- Producer :
- George Saunders
- Director :
- thirtytwo
- Director of Photography :
- Ben Fordesman
- Editor :
- Ellie Johnson
- Editor :
- Billy Mead
- Edit Company :
- Tenthree
- Post Production :
- Time Based Arts
- Colorist :
- Simone Grattarola
- Flame Artist :
- Jamie Crofts
- Post Producer :
- Josh Robinson
- Post Producer :
- Jo Gutteridge
- Sound :
- Anthony Moore
- Sound :
- The Factory
- Sound :
- Jack Hallet
- Composer :
- Zebedee Budworth
- Voice Over :
- Mark Stobbart
- Audio Post Production :
- The Factory
- Audio Producer :
- Alana McLernon
- Audio Producer :
- Lucy Spong
- Press :
- OOH
- Executive Creative Director :
- Ben Mooge
- Art Director :
- Wi Maxey
- Copywriter :
- Elliott White
- Photographer :
- Zed Nelson
- Art Buying Director :
- Claire Lillis
- Programme Director :
- Sarah Barclay
- Assistant Producer :
- Anya Williams
- Radio Sound Engineer :
- Dan Beckwith
- Radio Sound Company :
- The Factory
- Executive Creative Director :
- Ben Mooge
- Writer/Director :
- Anna Rose Kerr
- Programme Director :
- Sarah Barclay
- Senior Agency Producer :
- Kat Polley
- Agency Producer :
- Sarah Wells
- Assistant Producer :
- Anya Williams
- Production Company :
- HKX Productions
- Agency :
- Carat
- Media Planner :
- Wavemaker
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