Nike's wonderful "Find Your Greatness" campaign finds its counterpart in this spot by Wieden & Kennedy Sao Paulo, for the Brazilian marketing. While the original W&K Portland work was uplifting (and also brilliantly timed to co-incide with the London Olympics) this one falls just a tiny bit flat, compared to that one. But still, it's an interesting translation of the Nike voice, and contains good culture-specific references, like "We used to believe that God was Brazilian."