Nike : Destiny

It's within all of us.

Published On
Dec 06, 2012

Editor's Pick

Nike's wonderful "Find Your Greatness" campaign finds its counterpart in this spot by Wieden & Kennedy Sao Paulo, for the Brazilian marketing. While the original W&K Portland work was uplifting (and also brilliantly timed to co-incide with the London Olympics) this one falls just a tiny bit flat, compared to that one. But still, it's an interesting translation of the Nike voice, and contains good culture-specific references, like "We used to believe that God was Brazilian."

Credits

Date
Dec 07, 2012
Brand :
Nike
Client :
Nike
Agency :
Wieden & Kennedy - Sao Paulo
Executive Creative Director :
Icaro Doria
Executive Creative Director :
Guillermo Vega
Art Director :
Eddy Guimaraes
Art Director :
Pedro Izique
Art Director :
Bella Cabral
Copywriter :
Kako Mendez
Copywriter :
Fred Aramis
Media :
Renata Valio
Media :
Lia Oliveira
Media :
Alex Bezerra
Planning :
Anne Heuer
Planning :
Vitor Amos
Digital Strategy :
Kiko Steinhoff
Project Manager :
Paula Obata
Project Manager :
Pamela Cardoso
Graphics Producer :
Rubens Galera
Producer :
Endy Hedman
Producer :
Gabriel Dagostini
Production Company :
FatBastards
Director :
Pedro Becker
Photography Director :
Rhebling Junior
Production Company Producer :
Andre Pinho
Production Company Producer :
Fernando Carvalho
Editor :
Pedro Becker
Editorial House :
Casablanca
Music :
Raw Audio Production
Music Producer :
Hilton Raw
Music Producer :
Fernando Forni
Photographer :
Caio Guatelli

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Project Type