Nike : Destiny
It's within all of us.
Published On
Dec 06, 2012
Editor's Pick
Nike's wonderful "Find Your Greatness" campaign finds its counterpart in this spot by Wieden & Kennedy Sao Paulo, for the Brazilian marketing. While the original W&K Portland work was uplifting (and also brilliantly timed to co-incide with the London Olympics) this one falls just a tiny bit flat, compared to that one. But still, it's an interesting translation of the Nike voice, and contains good culture-specific references, like "We used to believe that God was Brazilian."
Credits
- Date
- Dec 07, 2012
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy - Sao Paulo
- Executive Creative Director :
- Icaro Doria
- Executive Creative Director :
- Guillermo Vega
- Art Director :
- Eddy Guimaraes
- Art Director :
- Pedro Izique
- Art Director :
- Bella Cabral
- Copywriter :
- Kako Mendez
- Copywriter :
- Fred Aramis
- Media :
- Renata Valio
- Media :
- Lia Oliveira
- Media :
- Alex Bezerra
- Planning :
- Anne Heuer
- Planning :
- Vitor Amos
- Digital Strategy :
- Kiko Steinhoff
- Project Manager :
- Paula Obata
- Project Manager :
- Pamela Cardoso
- Graphics Producer :
- Rubens Galera
- Producer :
- Endy Hedman
- Producer :
- Gabriel Dagostini
- Production Company :
- FatBastards
- Director :
- Pedro Becker
- Photography Director :
- Rhebling Junior
- Production Company Producer :
- Andre Pinho
- Production Company Producer :
- Fernando Carvalho
- Editor :
- Pedro Becker
- Editorial House :
- Casablanca
- Music :
- Raw Audio Production
- Music Producer :
- Hilton Raw
- Music Producer :
- Fernando Forni
- Photographer :
- Caio Guatelli
Need a credit fix? Contact the Creativity Editors
Project Type
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