This diaper brand is inviting babies to poop on 2020

Social media campaign for Little Big Change from Buzzman expresses how we feel about the year

Published On
Jan 06, 2021

Editor's Pick

Brands continue to hate on 2020—after had it dating the devil, and Reddit gave it its own serenade about being a rotten year, now a diaper brand is inviting babies to poop on it. 

French subscription diaper brand Little Big Change and agency Buzzman Paris (the folks behind many recent social stunts for Burger King including "Whopper for the future") are running a social media campaign that asks parents to take a felt-tip, write "2020" on their baby's (preferably full) diaper, and post the photo on Instagram with the hashtag #LittleBigChange.

The campaign broke Dec. 29 and was created, of course, to reflect on 2020 being a "truly shitty" year. We just hope they won't need to repeat this campaign for 2021. 







Jan 06, 2021
Client :
Little Big Change
Agency :
Marketing Director :
Zita Tourneur
Product Marketing Officer :
Fanny Compère
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Louis Audard
Copywriter :
Tristan Daltroff
Art Director Assistant :
Vincent Tavernier
Associate Director :
Isaure Goetz
Account Executive :
Agathe Coquillon
Head of Social Media :
Julien Scaglione
Social Media Consultant :
Félix Brunot
Social Media Consultant :
Clément Jacobi
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau

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