This diaper brand is inviting babies to poop on 2020

Brands continue to hate on 2020—after Match.com had it dating the devil, and Reddit gave it its own serenade about being a rotten year, now a diaper brand is inviting babies to poop on it. French subscription diaper brand Little Big Change and agency Buzzman Paris (the folks behind many recent social stunts for Burger King including "Whopper for the future") are running a social media campaign that asks parents to take a felt-tip, write "2020" on their baby's (preferably full) diaper, and post the photo on Instagram with the hashtag #LittleBigChange. The campaign broke Dec. 29 and was created, of course, to reflect on 2020 being a "truly shitty" year. We just hope they won't need to repeat this campaign for 2021.

This diaper brand is inviting babies to poop on 2020

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