This diaper brand is inviting babies to poop on 2020
Social media campaign for Little Big Change from Buzzman expresses how we feel about the year
Editor's Pick
Brands continue to hate on 2020—after Match.com had it dating the devil, and Reddit gave it its own serenade about being a rotten year, now a diaper brand is inviting babies to poop on it.
French subscription diaper brand Little Big Change and agency Buzzman Paris (the folks behind many recent social stunts for Burger King including "Whopper for the future") are running a social media campaign that asks parents to take a felt-tip, write "2020" on their baby's (preferably full) diaper, and post the photo on Instagram with the hashtag #LittleBigChange.
The campaign broke Dec. 29 and was created, of course, to reflect on 2020 being a "truly shitty" year. We just hope they won't need to repeat this campaign for 2021.
Credits
- Date
- Jan 06, 2021
- Client :
- Little Big Change
- Agency :
- Buzzman
- Marketing Director :
- Zita Tourneur
- Product Marketing Officer :
- Fanny Compère
- President and Executive Creative Director :
- Georges Mohammed-Cherif
- Vice – President :
- Thomas Granger
- Managing Director :
- Julien Levilain
- Art Director :
- Louis Audard
- Copywriter :
- Tristan Daltroff
- Art Director Assistant :
- Vincent Tavernier
- Associate Director :
- Isaure Goetz
- Account Executive :
- Agathe Coquillon
- Head of Social Media :
- Julien Scaglione
- Social Media Consultant :
- Félix Brunot
- Social Media Consultant :
- Clément Jacobi
- Head of PR & Communication :
- Amélie Juillet
- PR & Communication Manager :
- Paul Renaudineau
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