Diesel pokes fun at influencers in its Spring campaign

Fashion brand urges you to forget Instagramming everything and 'be a follower' instead

Published On
Feb 05, 2019

Editor's Pick

In its new Spring campaign, fashion brand Diesel pokes fun at influencers and tells viewers it's more fun to "be a follower." 

A series of ads from Publicis Italy show real "influencers" (who aren't afraid to send themselves up) finding their Insta-friendly life is actually a hindrance to everyday stuff such as taking their clothes off, eating and traveling 

In one spot, a couple about to go to bed together find their crazy over-the-top fashions take an age to unwind and dismantle. In contrast, a couple wearing Diesel get it on without any further ado. Another ad shows food bloggers trying to get the best angle on their meals, rather than enjoying their food and getting their fingers dirty, while a third contrasts a travel influencer laden with expensive luggage with a couple of Diesel-clad backpack-types traveling light and escaping the clutches of a suspicious customs officer.  

The ads star real-life influencers Jennifer Grace (@thenativefox) Kristen Crawley (@kristennoelcrawley), Japanese twins @amixxamiaya and @ayaxxamiaya, Elias Riadi (@eliasriadi) and Bloody Osiris (@bloodyosiris). 

"We’re not judging influencers—we’re just looking at the phenomenon of social media through a different lens," says Diesel in its press release. That's true, but in a month when Instagrammers are very much under the lens following the Netflix Fyre Festival documentary, it's timely. 


Feb 05, 2019
Client :
Agency :
CEO Publicis Italia & Global CCO Publicis WW :
Bruno Bertelli
Chief Creative Officer :
Cristiana Boccassini
Creative Director :
Thiago Cruz
Creative Director :
Mihnea Gheorghiu
Creative Supervisor :
Costanza Rossi
Digital Creative Director :
Sandra Bold
Creative Director and Head of Social Media :
Marco Vigano
Associate Creative Director :
Vinicius Dalvi
Associate Creative Director :
Eddy Guimaraes
Senior Copywriter :
James Andrews
Art Director :
Cecilia Moro
Art Director :
Alice Teruzzi
Copywriter :
Francesca Ferracini
Jr Art Director :
Alex Eftimie
Jr Copywriter :
Anton Kuerschner
Client Service Director :
Eleni Charakleia
Digital Account Director :
Ilaria Castiglioni
Account Director :
Filippo D’Andrea
Senior Strategic Planner :
Monica Radulescu
Head of Social Client Services & Strategy :
Stefano Perazzo
Social Media Manager :
Doina Tatu
Social Media Manager :
Filippo Festuccia
Head of TV Production :
Francesca Zazzera
Senior Producer :
Tania Dal Pra
Art Buyer :
Caterina Collesano
Creative Development & Photography :
Toilet Paper
Creative Development & Photography :
Maurizio Cattelan
Creative Development & Photography :
Pierpaolo Ferrari
Production Company :
Post Production :
Stylist :
Marc Goehring
Production Company :
Good People
Director :
Ali Ali
Director of Photography :
Pierre Mouarkech
Art Director :
Lionel Soria
Executive Producer :
Sabine Farah
Executive Producer :
Khaled Zaki
Producer :
Chantal El Haber
Line Producer :
Karim Osman
Digital Content Director :
Ahmed Tahoun
Editor :
Neda Ahmed
Editor Digital Content :
Tommaso Bianchi
Color Grading :
Colorist :
Richard Fearon
Colorist EP :
Leianna Campbell
Online :
Adolfo Navire
Online Digital Content :
Alessandro Congiu
Music Track :
I will follow you
Music :
Arthur Altman
Music :
Del Roma
Music :
J.W. Stole
Music :
Jacques Plante
Music :
Norman Gimbel
Publishing :
Universal Publishing
Publishing :
Café Concerto
Music Consultancy and Production :
Music Supervision and Consultancy :
Michael Bertoldini
Executive Music Producer :
Seppl Kretz
Executive Music Producer :
Michiel Marsman
Sync and Licensing :
Ilana Goldstoff
Creative Strategy :
Robin van der Kaa

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