Diesel pokes fun at influencers in its Spring campaign
Fashion brand urges you to forget Instagramming everything and 'be a follower' instead
Editor's Pick
In its new Spring campaign, fashion brand Diesel pokes fun at influencers and tells viewers it's more fun to "be a follower."
A series of ads from Publicis Italy show real "influencers" (who aren't afraid to send themselves up) finding their Insta-friendly life is actually a hindrance to everyday stuff such as taking their clothes off, eating and traveling
In one spot, a couple about to go to bed together find their crazy over-the-top fashions take an age to unwind and dismantle. In contrast, a couple wearing Diesel get it on without any further ado. Another ad shows food bloggers trying to get the best angle on their meals, rather than enjoying their food and getting their fingers dirty, while a third contrasts a travel influencer laden with expensive luggage with a couple of Diesel-clad backpack-types traveling light and escaping the clutches of a suspicious customs officer.
The ads star real-life influencers Jennifer Grace (@thenativefox) Kristen Crawley (@kristennoelcrawley), Japanese twins @amixxamiaya and @ayaxxamiaya, Elias Riadi (@eliasriadi) and Bloody Osiris (@bloodyosiris).
"We’re not judging influencers—we’re just looking at the phenomenon of social media through a different lens," says Diesel in its press release. That's true, but in a month when Instagrammers are very much under the lens following the Netflix Fyre Festival documentary, it's timely.
Credits
- Date
- Feb 05, 2019
- Client :
- Diesel
- Agency :
- Publicis-Italy
- CEO Publicis Italia & Global CCO Publicis WW :
- Bruno Bertelli
- Chief Creative Officer :
- Cristiana Boccassini
- Creative Director :
- Thiago Cruz
- Creative Director :
- Mihnea Gheorghiu
- Creative Supervisor :
- Costanza Rossi
- Digital Creative Director :
- Sandra Bold
- Creative Director and Head of Social Media :
- Marco Vigano
- Associate Creative Director :
- Vinicius Dalvi
- Associate Creative Director :
- Eddy Guimaraes
- Senior Copywriter :
- James Andrews
- Art Director :
- Cecilia Moro
- Art Director :
- Alice Teruzzi
- Copywriter :
- Francesca Ferracini
- Jr Art Director :
- Alex Eftimie
- Jr Copywriter :
- Anton Kuerschner
- Client Service Director :
- Eleni Charakleia
- Digital Account Director :
- Ilaria Castiglioni
- Account Director :
- Filippo D’Andrea
- Senior Strategic Planner :
- Monica Radulescu
- Head of Social Client Services & Strategy :
- Stefano Perazzo
- Social Media Manager :
- Doina Tatu
- Social Media Manager :
- Filippo Festuccia
- Head of TV Production :
- Francesca Zazzera
- Senior Producer :
- Tania Dal Pra
- Art Buyer :
- Caterina Collesano
- Creative Development & Photography :
- Toilet Paper
- Creative Development & Photography :
- Maurizio Cattelan
- Creative Development & Photography :
- Pierpaolo Ferrari
- Production Company :
- Collateral
- Post Production :
- Martin&Rainone
- Stylist :
- Marc Goehring
- Production Company :
- Good People
- Director :
- Ali Ali
- Director of Photography :
- Pierre Mouarkech
- Art Director :
- Lionel Soria
- Executive Producer :
- Sabine Farah
- Executive Producer :
- Khaled Zaki
- Producer :
- Chantal El Haber
- Line Producer :
- Karim Osman
- Digital Content Director :
- Ahmed Tahoun
- Editor :
- Neda Ahmed
- Editor Digital Content :
- Tommaso Bianchi
- Color Grading :
- MPC
- Colorist :
- Richard Fearon
- Colorist EP :
- Leianna Campbell
- Online :
- Adolfo Navire
- Online Digital Content :
- Alessandro Congiu
- Music Track :
- I will follow you
- Music :
- Arthur Altman
- Music :
- Del Roma
- Music :
- J.W. Stole
- Music :
- Jacques Plante
- Music :
- Norman Gimbel
- Publishing :
- Universal Publishing
- Publishing :
- Café Concerto
- Music Consultancy and Production :
- Sizzer
- Music Supervision and Consultancy :
- Michael Bertoldini
- Executive Music Producer :
- Seppl Kretz
- Executive Music Producer :
- Michiel Marsman
- Sync and Licensing :
- Ilana Goldstoff
- Creative Strategy :
- Robin van der Kaa
Need a credit fix? Contact the Creativity Editors
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