Slurping Equals Conversation in This Funny Ramen Ad

Maruchan Is Targeting Busy Moms With Playful Ad

Published On
Oct 17, 2017

Editor's Pick

A funny new spot for Maruchan, a brand of ramen noodles, sees a mom, dad and son communicate about their day at the dinner table--by slurping.

Instead of words, there's just a series of noodle ingestion noises and different expressions as we see subtitles describing their conversation about how the day at school went. While loud slurping isn't a mainstream practice among American noodle eaters, slurping is a basic of proper ramen consumption in Japan.

The ad, by Blitz Agency and directed by Ric Cantor at Hungry Man, is part of a campaign by the brand targeting busy moms.

Research by Blitz found that ramen is a popular choice among moms, whether stay-at-home or working, as it's quick and easy to cook as well as healthy. So it decided to create the "Bring Smiles to the Table" campaign, featuring playful takes on life as a busy mom. The campaign is running on TV as well as in geo-targeted Facebook and Instagram placements.

Credits

Date
Oct 17, 2017
Brand:
Maruchan
Client:
Maruchan
Agency:
Blitz
Group Creative Director:
Donovan Goodly
Copywriter:
Donovan Goodly
Producer:
Callan Koenig
Group Account Director:
Lara Fischman
Strategist:
Julio Castillo
Production Company:
Hungry Man
Director:
Ric Cantor
Producer:
James Kadonoff
Director, Photography:
Tami Reiker
Edit:
Metro Pictures Editorial
Editor:
Paul Norling
Assistant Editor:
Eric Brodeur
Producer:
Mary Stasilli
Telecine:
Technicolor
Colorist:
Sparkle

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Project Type