Nescafe Channels Jurassic Park in This Gold Blend Spot
Dinosaurs and VFX Transform a Cup of Coffee
Editor's Pick
Nescafe employs some excellent VFX in this spot for its Gold Blend coffee, which imagines a mother and son taking a trip into a "Jurassic Park"-style dinosaur world. In the spot, Mom's imagination seems to be fired by drinking a cup of Nescafe while her son plays with his toy dinosaurs. The ad could easily be filed under "cute" if it weren't for its movie-like qualities. It was filmed in South Africa's Royal Natal National Park, and augmented by the VFX team at MPC, which also created multiple dinosaurs from scratch and matte paintings including an animated lava-spewing volcano as backdrops. Park Pictures duo Christian & Patrick directed the ad, which introduces the strapline "golden opportunities await" for the coffee brand.
Credits
- Date
- May 13, 2015
- Agency :
- Publicis-London
- Brand :
- Nescafe Gold Blend
- Client :
- Nescafe Gold Blend
- Visual Effects :
- MPC
- Production Company :
- Park Pictures
- Agency Producer :
- Sharon Joyce
- Agency Producer :
- Nikki Gregory
- Creative :
- Ed Robinson
- Creative :
- Sue Higgs
- Director :
- Patrick Chen
- Director :
- Christian McKenzie
- Production Company Producer :
- Richard Fenton
- Editor :
- Andrea MacArthur @ Peepshow
- Sound Design :
- Raj @ Grand Central Studios
- Visual Effects Producer :
- Phil Whalley
- CG Supervisor :
- Jon Park
- Visual Effects Supervisor :
- Dan Sanders
- Shoot Supervisor :
- Jim Radford
- Grade :
- MPC
- Colorist :
- Jean-Clment Soret
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