Nescafe Channels Jurassic Park in This Gold Blend Spot

Dinosaurs and VFX Transform a Cup of Coffee

Published On
May 13, 2015

Editor's Pick

Nescafe employs some excellent VFX in this spot for its Gold Blend coffee, which imagines a mother and son taking a trip into a "Jurassic Park"-style dinosaur world. In the spot, Mom's imagination seems to be fired by drinking a cup of Nescafe while her son plays with his toy dinosaurs. The ad could easily be filed under "cute" if it weren't for its movie-like qualities. It was filmed in South Africa's Royal Natal National Park, and augmented by the VFX team at MPC, which also created multiple dinosaurs from scratch and matte paintings including an animated lava-spewing volcano as backdrops. Park Pictures duo Christian & Patrick directed the ad, which introduces the strapline "golden opportunities await" for the coffee brand.

Credits

Date
May 13, 2015
Agency:
Publicis-London
Brand:
Nescafe Gold Blend
Client:
Nescafe Gold Blend
Visual Effects:
MPC
Production Company:
Park Pictures
Agency Producer:
Sharon Joyce
Agency Producer:
Nikki Gregory
Creative:
Ed Robinson
Creative:
Sue Higgs
Director:
Patrick Chen
Director:
Christian McKenzie
Production Company Producer:
Richard Fenton
Editor:
Andrea MacArthur @ Peepshow
Sound Design:
Raj @ Grand Central Studios
Visual Effects Producer:
Phil Whalley
CG Supervisor:
Jon Park
Visual Effects Supervisor:
Dan Sanders
Shoot Supervisor:
Jim Radford
Grade:
MPC
Colorist:
Jean-Clment Soret

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