Nescafe Channels Jurassic Park in This Gold Blend Spot
Dinosaurs and VFX Transform a Cup of Coffee
May 13, 2015
Nescafe employs some excellent VFX in this spot for its Gold Blend coffee, which imagines a mother and son taking a trip into a "Jurassic Park"-style dinosaur world. In the spot, Mom's imagination seems to be fired by drinking a cup of Nescafe while her son plays with his toy dinosaurs. The ad could easily be filed under "cute" if it weren't for its movie-like qualities. It was filmed in South Africa's Royal Natal National Park, and augmented by the VFX team at MPC, which also created multiple dinosaurs from scratch and matte paintings including an animated lava-spewing volcano as backdrops. Park Pictures duo Christian & Patrick directed the ad, which introduces the strapline "golden opportunities await" for the coffee brand.