Mekanism Launches The #SafetyShake with 'Bored in the House' Curtis Roach and Triller
A new way to spread the love without spreading germs as students head back to classrooms & group activities.
Description
As students and teachers head back to schools, dorms and classrooms, Mekanism wants to help promote safe protocols while they reunite with friends and classmates. To make new safety measures easy to follow, they partnered with artists Young & Sick and Curtis Roach (from the viral ‘Bored in the House’ video), and music platform Triller to give students and teachers a creative, simple and fun new greeting: the #SafetyShake. Share the love without all the germs. Just double tap your heart and extend your greeting. Learn how to do the Safety Shake via safetyshake.org
The website also features free, downloadable posters for teachers to hang in their classrooms and remind students of the important safety protocols.
Credits
- Date
- Aug 19, 2020
- Creative Agency :
- Mekanism
- Client :
- The #SafetyShake
- Artist/Illustrator :
- Young & Sick
- Talent :
- Curtis Roach
- Manager :
- Sharod Smith
- Co-founder and CEO :
- Jason Harris
- Co-Founder and CCO :
- Ian Kovalik
- Associate Creative Director :
- Bryan Davis
- Senior Art Director :
- Katie Bourgeois
- Senior Art Director :
- Andreas Aristides
- Senior Copywriter :
- Dave Busch
- Head of Operations :
- Megan Enneking
- Senior Project Manager :
- Lauren Lambertson
- Social Media Agency :
- Epic Signal
- Chief Social Officer :
- Brendan Gahan
- Founder of Epic Signal :
- Brendan Gahan
- Associate Director Social Strategy :
- Charles Weichselbaum
- Experience Design Lead :
- Jeff Mcdonald
- Production Company :
- Sister Studios
- EP/Managing Director :
- Sarah DiLeo
- Director of Animation :
- Richard Krolewicz
- Producer :
- Martin Risberg
- Assistant Editor :
- Jesse Santos
- Sound Mix :
- M Squared Productions
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