Mekanism Launches The #SafetyShake with 'Bored in the House' Curtis Roach and Triller

A new way to spread the love without spreading germs as students head back to classrooms & group activities.

Published On
Aug 19, 2020

Description

As students and teachers head back to schools, dorms and classrooms, Mekanism wants to help promote safe protocols while they reunite with friends and classmates. To make new safety measures easy to follow, they partnered with artists Young & Sick and Curtis Roach (from the viral ‘Bored in the House’ video), and music platform Triller to give students and teachers a creative, simple and fun new greeting: the #SafetyShake. Share the love without all the germs. Just double tap your heart and extend your greeting. Learn how to do the Safety Shake via safetyshake.org

The website also features free, downloadable posters for teachers to hang in their classrooms and remind students of the important safety protocols.

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Credits

Date
Aug 19, 2020
Creative Agency :
Mekanism
Client :
The #SafetyShake
Artist/Illustrator :
Young & Sick
Talent :
Curtis Roach
Manager :
Sharod Smith
Co-founder and CEO :
Jason Harris
Co-Founder and CCO :
Ian Kovalik
Associate Creative Director :
Bryan Davis
Senior Art Director :
Katie Bourgeois
Senior Art Director :
Andreas Aristides
Senior Copywriter :
Dave Busch
Head of Operations :
Megan Enneking
Senior Project Manager :
Lauren Lambertson
Social Media Agency :
Epic Signal
Chief Social Officer :
Brendan Gahan
Founder of Epic Signal :
Brendan Gahan
Associate Director Social Strategy :
Charles Weichselbaum
Experience Design Lead :
Jeff Mcdonald
Production Company :
Sister Studios
EP/Managing Director :
Sarah DiLeo
Director of Animation :
Richard Krolewicz
Producer :
Martin Risberg
Assistant Editor :
Jesse Santos
Sound Mix :
M Squared Productions

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