The Sun Readies England Fans for World Cup with A Long Line of Headers

Ad's Soundtrack Will Be Newspaper's 'England Anthem'

Published On
May 29, 2014

Editor's Pick

74 soccer players pass a ball using headers in this campaign by the UK's "Sun" newspaper building on the pre-tournament buzz around the England team. Created by Grey London and directed by Ed Morris of Rattling Stick, it features a line of footballers in a spin on the traditional "karaoke bouncing ball" format. Each passes it in time to the lyrics of the soundtrack -- a cover version of sixties hit The Seekers' "I'll Never Find Another You" by Dexters. Instead of having a name on the back of their their shirt, each player has a word to match the lyric.

The soundtrack -- which the Rupert Murdoch-owned Sun is promoting as its "England Anthem" -- will be available to download free from, where a hub will collate England fans' messages of support from across social media to the England team in Brazil. The track will also be free to stream via Soundcloud.


May 29, 2014
Agency :
Brand :
The Sun
Client :
The Sun
Deputy Executive Creative Director :
Dave Monk
Creative Team :
Rob Greaves
Creative Team :
Sam Daly
Agency Producer :
Kat Maidment
Agency Assistant Producer :
Fritha Dickie
Creative Producer :
Kevin Noble
Production Company :
Rattling Stick
Director :
Ed Morris
Editor :
Sacha Szwarc@ Speade
Producer :
Chris Harrison
Director, Photography :
Luke Palmer
Visual Effects :
Nineteen Twenty
Grade :
Audio Post :
Parv Thind @ Wave Studios

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