The Dodo Flies to Social Video Watch-Time High Point

The Dodo, known for its animal-focused content, hit a one-year high for watch-time across YouTube and Facebook this March, according to new data from Tubular Labs. The company released their latest Audience Ratings data, which covers viewership trends across social platforms. According to the data, The Dodo’s U.S. minutes watched climbed 35% month-over-month, hitting a one-year high of 212.5 million minutes in March. That watch-time jump came with a big increase – 37% month-over-month – in U.S. unique viewers as well, as the Dodo’s long-term strategy of increasing video publishing is paying off. After uploading about 170 Facebook videos per month throughout 2022, that rate rose well above 200 in 2023, and has averaged over 300 so far in 2024. With more of the publisher’s evergreen content available, there’s more animal videos (and especially more new ones) to watch once consumers are tuning in. Read more viewership trends from Tubular Labs here, to stay on top of what’s happening in social video.

The Dodo Flies to Social Video Watch-Time High Point

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