‘Dogs Without Borders’ trains rescue dogs to diagnose illness in remote communities
VMLY&R campaign offers a scalable solution to two separate issues that need addressing
Editor's Pick
A new campaign is setting out to prove that old dogs can, indeed, learn new tricks. But instead of mastering the art of sitting, barking and rolling over, these rescue pups turned miracle workers will be trained to catch cancer before it progresses in places that lack basic medical services.
VMLY&R is teaming up with KDog to launch Dogs Without Borders, a project that offers up a scalable solution to two long standing issues—stray dogs and remote communities without basic diagnostics.
“It gives people living in isolated areas access to diagnostic healthcare for the first time,” said Dr. Carla Ismael, KDog CEO.
More than half of the world’s population has limited access to basic medical services, according to Dogs Without Borders. In some areas, patients must travel for days to reach hospitals and undergo basic health checks, even though early detection has been proven vital to recovery.
At the same time, stray dog kennels across the world are overflowing, leading to millions of dogs being euthanized each year.
KDog, a canine medical detection unit founded by the Curie Institute in Paris, is giving man and his best friend a second chance at life with a training initiative that homes in on dogs’ natural ability to sniff out cancer and other diseases with nearly 100% accuracy.
“Dogs detect particles at such a low level that even our best machines sometimes cannot,” said veterinary neurologist Christophe Dupont.
Dupont is just one of the voices featured in the two-minute case study above, which follows a team medical detection dogs as they deliver and test bone-shaped capsules to underserved communities in the Amazon and the Sahara Desert.
These whimsically-shaped odor collection kits contain materials and instructions which allow patients to collect and preserve samples from the privacy of their own home.
Local medical detection dogs are then tasked with smelling the samples for early onset signs of cancer, malaria, diabetes and COVID-19. If disease is detected, the patient is made aware and sent next steps for analysis and treatment.
Executives from VMLY&R and KDog are hopeful that the wide-scale execution of this project will extend and save countless lives, both canine and human.
“It’s a privilege to launch such a sustainable, symbiotic and scalable solution that can change health outcomes for so many,” said Claire Gillis, CEO of VMLY&R Health.
Credits
- Date
- Apr 28, 2023
- Client :
- KDog
- Agency :
- VML
- Global CEO :
- Claire Gillis
- Global CCO :
- Debbi Vandeven
- Global Deputy CCO :
- Rafa Pitanguy
- CCO :
- Jaime Mandelbaum
- CCO :
- Jason Xenopoulos
- CCO :
- Natxo Diaz
- Integrated Content Director :
- Carlos Baer
- ECD :
- Beto Rogoski
- Group Creative Director :
- Fabio Ozorio
- Group Creative Director :
- Joao Jackel
- Group Creative Director :
- Guillermo Aracena
- Freelance Creative Director :
- Rodrigo Cabello
- Creative Director / Head of Art :
- Leo Rincón
- Associate Creative Director :
- Eduardo Dominguez
- Associate Creative Director :
- Adrián Poveda
- Associate Creative Director :
- Raúl López
- Art Direction :
- Leo Rincón
- Art Direction :
- Guillermo Aracena
- Art Direction :
- Joao Jackel
- Art Direction :
- Adrián Poveda
- Art Direction :
- Raúl López
- Art Direction :
- Luis Lemes
- Art Direction :
- Nico Sierra
- Art Direction :
- Guillermo Alvarez
- Art Direction :
- Lucia de Pablo
- Copywriting :
- Natxo Diaz
- Copywriting :
- Fabio Ozorio
- Copywriting :
- Eduardo Dominguez
- Director :
- Rodolfo Patrocinio
- Director :
- Manolo Campos
- Producer :
- La Boutique 77
- Producer :
- Digital 21
- Production :
- Nicole Godoy
- Production :
- Anderson Rocha
- Production :
- Barbara Sarri
- Production :
- Antonio Campos
- Production :
- Eduardo Peso
- Production :
- Paula Mira
- Editor :
- Rodrigo Castro
- Web Developer :
- Robinson Buitrago
- Account :
- Marta Alonso
- Account :
- Carly Cohen
Need a credit fix? Contact the Creativity Editors