McDonald's (Canada) : Dollar Drink Days

Cold, hard, cash.

Published On
Aug 05, 2011

Editor's Pick

To promote its range of $1 drinks, McDonald's and Cossette Vancouver embedded 4,000 dollar coins in an ice sculpture at a beach party in Alberta.

Customers were asked to chip away at the sculpture to get at the loonies inside. The coins were in the shape of the golden arches, and the video shows customers using sticks, stones and various other methods to get at the frozen cash.

Credits

Date
Aug 05, 2011
Brand:
McDonald's-Canada
Client:
McDonald's-Canada
Agency:
Cossette-Vancouver
Copywriter:
Mike Felix
Copywriter:
Jeff Shorkey
Art Director:
Bart Batchelor
Art Director:
Scott Schneider
Art Director:
Eric Arnold
Creative Director:
Bryan Collins
Creative Director:
Rob Sweetman
Producer:
Mike Hasinoff
Producer:
April Haffenden

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Project Type