Behr Paint helps 'exorcise' your home of your former self

Humorous new ads from TBWA/Chiat/Day LA encourage DIY-ers to 'make it yours'

Published On
Mar 22, 2022

Editor's Pick

A new campaign from Behr Paint humorously encourages DIYers to rethink their decor to rid their homes of the "ghosts" of past occupants—including their former selves.

In one of the new ads, by TBWA/Chiat/Day, a thirty-something mom sees her younger self everywhere at home, listening to loud music, putting her feet on the paintwork and boasting of only dating musicians—finally spurring her on to repaint.

In a second spot, a couple who hasn’t gotten around to staining their deck has to put up with the constant presence of the perma-tanned, sun-worshipping previous owner and all the marks (spilled drinks, sunscreen) he left behind. The spots encourage people to get on with their projects and "make it yours."



“A lot of people flirt with painting and staining projects but never pull the trigger,” said TBWA\Chiat\Day L.A. Creative Director Jeff O’Keefe, in a statement. “Meaning, they go on living in spaces that don’t reflect their tastes. This campaign is a fun little nudge, a reminder that your home is yours, and should feel that way.”

Directed by Benji Weinstein via Smuggler, the campaign will run across broadcast and cable television, online video and social.

It's the latest in a series of efforts by Behr and TBWA to encourage a DIY-shy millennial audience that they have all the skills necessary to paint, and to help them get past hurdles that have kept them from painting. Other efforts have included a partnership with Spotify and Katy Perry that matched people's music tastes to paint colors.


Mar 22, 2022
Client :
Behr Paint
Agency :
TBWA/Chiat/Day-Los Angeles
Global Chief Marketing Officer :
Jodi Allen
VP Marketing :
Andy Lopez
Sr. Marketing Director :
Sharin Bartz
Senior Marketing Manager :
Chanda Chhoeng
Senior Marketing Manager :
Dayna Garwacki
Chief Creative Officer :
Renato Fernandez
Group Creative Director :
Jason Karley
Head of Art & Design :
Bruno Regalo
Creative Director :
Jeff O’Keefe
Creative Director :
Bert Marissen
Senior Copywriter :
Stew Tribe
Senior Art Director :
Dan Hales
Senior Producer :
Scott Welch
Digital Producer :
Nat Wilkes
Director of Content Production :
Guia Iacomin
Business Lead :
Shannon Franqui
Business Director :
Luz Caceres
Account Executive :
Zach Cross
Assistant Account Executive :
Kez Zimmerman
Chief Strategy Officer :
Jen Costello
Group Strategy Director :
Katy Reyers
Senior Strategist :
Michelle Pinkley
Community Manager :
Audrey Franson
Data Director :
Laura Mayer
Data Strategist :
Sabrina Wang
Project Manager :
Stesha Moore
Director of Business Affairs :
Robin Rossi
Director of Traffic Operations :
Dessiah Davis
Senior Talent Payment Manager :
Leila Scheffer
Media :
Universal McCann
PR :
Production Company :
Director :
Benji Weinstein
Drew Santarsiero
Line Producer :
Jason Manz
Production Supervisor :
Scott Passey
DP :
Bryan Newman
Editorial/VFX :
Editor :
Justin Q Quagliata
Assistant Editor :
Otto Mertins
Post Producer :
Malia Rose
Flame Artist :
Scott Bravo
EP :
Melissa Lubin
Mix :
Barking Owl
Mixer :
AJ Murillo
Assistant :
Brad Beasley
Senior Producer :
KC Dossett

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