These Doordash bikes may not be carrying food
Delivery platform gets the word out via branding partnership with Los Angeles' Metro bike share
Seeing the logo of a food delivery platform on a courier’s bag or a vehicle is typically the signal that something delicious is on the way to somebody’s home. That may not be the case with this new partnership between DoorDash and the city of Los Angeles Metropolitan Transportation Authority.
Starting today, DoorDash branding will appear on 1,400 bicycles and 220 docking stations of the L.A. MTA's Metro Bike Share in neighborhoods including downtown and central Los Angeles, Santa Monica, Venice Beach, Playa Del Rey, North Hollywood and the San Fernando Valley. The partnership’s kiosks will also include QR codes that will lead them to DoorDash’s pickup map, encouraging them to discover new restaurants in the area.
Considering the program sees more than 25,000 rides monthly around L.A., that’s a lot more mileage in getting the DoorDash name out there.
The campaign was created out of Intersection, an experience-focused out-of-home media and tech company.
- Oct 14, 2021
- Client :
- Client :
- L.A. Metro
- Agency :
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