DoorDash seeks Dashers in new spot with a keys-eating mini-pig

Quality Meats worked with DoorDash’s in-house agency on an ad, which focuses on earning cash fast for unexpected expenses

Published On
Aug 13, 2024

Editor's Pick

Teacup pigs are unexpected. Teacup pigs who swallow house keys, even more so.

Which brings us to DoorDash’s latest commercial, in which just such an adorable swine does precisely that—as part of the brand’s entreaty to viewers to become Dashers (aka DoorDash deliverers) and pay for all those teacup-pig vet bills.

Quality Meats worked on the spot, titled “Unexpected Things,” with DoorDash’s internal creative studio, Superette. It’s part of the brand’s “Your Door to More” platform. (Onscreen text at the end says DoorDash is “Your door to cash when it matters.)

Quality Meats worked on another DoorDash spot, “Other Commitments,” which broke in May and profiled a working mom who’s able to fit Dashing into her busy schedule.

Also read: DoorDash wants to free up its delivery drivers in ad from Gut Los Angeles

The new ad was produced by Furlined and directed by Paco Cruz, aka PACO. It will run on streaming and social platforms, as well as in Canada.

“At some point in life, we can all relate to that panic that creeps in when an expense just pops up out of nowhere, and you’re not sure how you’re going to pull it off,” said Julio D’Alfonso, Superette group creative director. “Whether it’s a home repair, a family event, or if your beloved pet teacup pig happened to accidentally swallow your house keys, delivering with DoorDash is an easy way to offset that and get things back on track.”

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Credits

Date
Aug 13, 2024
Client :
DoorDash
Agency :
Quality Meats
Agency :
Supérette
Group Creative Director :
Julio D'Alfonso
Brand Marketing Lead :
William de Ryk
Manager Creative Growth Strategy :
Lila Abramson
Business Lead :
Josh Lyberger
Brand Supervisor :
Arika Jeter
Chief Creative Officer :
Brian Siedband
Chief Creative Officer :
Gordy Sang
Creative Director :
Jamie Stark
Creative Director :
Maxx Delaney
Head of Production :
Autumn Childress
Executive Producer :
Cate McManus
Account Director :
Chloe Sloofman
Business Affairs :
Nikki Balekjian
Production Company :
Furlined
Executive Producer :
David Thorne
Line Producer :
Jill Sartore
Director :
Paco
DP :
Max Goldman
Casting :
Kirsten Dewolfe
Casting :
Alyson Horn
Edit House :
Work Editorial
Executive Producer :
Remy Foxxl
Post Producer :
Rebecca Baker
Editor :
Niles Howard
Assistant Editor :
Jake Nokovic
Colorist :
Ricky Gausis
Post Producer :
Phoebe Torsilieri
VFX/Online/Conform :
Trafik
Finishing Producer :
Stephanie Allis
VFX Artist :
Sean Anderson
Music :
Squeak E Clean
Composer :
TBC
Sound Design & Mix :
Dusty Albertz

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Industry
Project Type