Dos Equis' ridiculously long 'Seis-Foot Cooler' will help you with social distancing

Brand's latest promo encourages drinkers to sit safely apart

Published On
Jun 25, 2020

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With some states beginning to relax their lockdown regulations, Dos Equis is doing its part to enforce social distancing this summer with its latest promotion—a ridiculously long cooler.

This Friday (June 26) the brand  will be giving away a limited edition "Seis-Foot Cooler" that will help drinkers stay six feet apart if they park themselves at either end. All consumers have to do is buy any quantity of Dos Equis (bottles or cans) and submit a photo of their receipt online. Coolers will be available from 11 a.m. EST, and are only available while supplies last. 

The brand is promoting the cooler through content on social media, including the film above. 

Agency Fast Horse managed both creative development and programmatic execution of the cooler and also created supporting assets to amplify the campaign, running on Instagram, Facebook and Twitter. Canvas and Social Code managed the paid social support, while MNFX produced the coolers.