KFC Invites Fans to Share Their 'Doubling' Fantasies in France
Campaign by Sid Lee Promotes Double Stacker Chicken Sandwich
Mar 31, 2017
To promote its new Double Stacker sandwich in France, KFC and its agency Sid Lee Paris dreamed up a campaign around inviting fans to dream of what things in life they would "double" if they had the chance.
The effort, which debuted during a France-Spain soccer match last week, centers on the idea that by just looking at the two-filet chicken sandwich, you'd start musing about what else you would double if you had the chance. During the match, KFC ran an ad, seen here, directed by Manu Payet, that features a group of friends sharing a meal in a KFC, looking at their Double Stackers and musing about what else they could double.