Grandparents' wrinkles suggest frisky business in playful Downy ad

Don't 'send the wrong message,' says new spot from Woven

Published On
Jan 15, 2020

Editor's Pick

A humorous new spot from Downy, promoting its "wrinkles send the wrong message" tagline, has playful fun with the idea of grandparents getting frisky.

In the spot, created by Procter & Gamble multi-agency shop Woven with teams from Grey New York, a teenager overhears his grandparents in a hallway closet making some very disturbing noises. What he doesn't know is that they're just tackling stuff falling off a shelf. But when they emerge, with their clothes all wrinkled, he looks on in horror. Thankfully they have some Downy on hand to remedy the situation for their next closet adventure—though we don't know if that one was as innocent as the first. 

Chris Balmond at Station Film helmed ad, a follow-up to a previous spot in the campaign featuring University of Michigan football coach Jim Harbaugh.

Credits

Date
Jan 15, 2020
Client:
Downy
Agency:
Woven
Worldwide Chief Creative Officer:
John Patroulis
Executive Creative Director:
Joe Mongognia
Associate Creative Director/ Art Director:
Lillian O’Connor
Associate Creative Director/ Writer:
Brett Simone
Art Director:
Alyssa Gaddis
Writer:
Abigail Hoeflinger
EVP Global Account Director:
Brian Weston
SVP Account Director:
Ernesto James
SVP Global Account Director:
Liz Meny
Account Supervisor:
Emily Schein
Senior Account Executive:
Lauren Scutt
Assistant Account Executive:
Hunter Mitchell-Adams
Project Manager:
Morgan Marc
Business Manager:
Beverly Beach
Executive Production:
Townhouse
EVP Head of Integrated Production:
James McPherson
SVP Associate Head of Integrated Production:
Tania Salter
VP Executive Producer:
Katy Hill
Integrated Producer:
Samantha Alvarado
Music Producer:
Kurt Steinke
Music Producer:
Leland Drake
Production Company:
Station Film
Director:
Chris Balmond
Managing Partner:
Stephen Orent
Executive Producer:
Caroline Gibney
Producer:
Julie Lee
Director of Photography:
Nigel Buck
Editor:
Alison Mao
Edit:
Arcade Edit
Music/Sound Design:
Dante Desole
Music/Sound Design:
Justin Sloan
Music/Sound Design:
Townhouse Studios
Colorist:
Fergus McCall
Color:
The Mill
Finishing:
The Mill

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