Draymond Green Drops Into E-40's Music Video in Latest Spot From Beats
Ad Recreates E-40's 'Tell Me When to Go' Video to Star NBA Pro
May 31, 2016
Golden State Warriors' forward Draymond Green mentally prepares for a game with music in the latest commercial from Beats by Dr. Dre, which places him into scenes from the music video of Bay Area rapper E-40's "Tell Me When to Go."
The ad, directed by MJZ's Dante Ariola, sees Green preparing for the NBA Western Conference Finals with fellow teammates Shaun Livingston and Ian Clark. He contemplates the Golden Gate Bridge, dons his Beats headphones and chooses the E-40 track from his phone before walking out to play. His outer calm composure, shown in color, is contrasted with the music video's energetic black and white scenes which depicts him in the middle of the action, frenetically preparing to get out on court.
R/GA's Hustle recreated the music video to make the ad, which launches a new global tagline, "b(Ready)."