Draymond Green Drops Into E-40's Music Video in Latest Spot From Beats
Ad Recreates E-40's 'Tell Me When to Go' Video to Star NBA Pro
Editor's Pick
Golden State Warriors' forward Draymond Green mentally prepares for a game with music in the latest commercial from Beats by Dr. Dre, which places him into scenes from the music video of Bay Area rapper E-40's "Tell Me When to Go."
The ad, directed by MJZ's Dante Ariola, sees Green preparing for the NBA Western Conference Finals with fellow teammates Shaun Livingston and Ian Clark. He contemplates the Golden Gate Bridge, dons his Beats headphones and chooses the E-40 track from his phone before walking out to play. His outer calm composure, shown in color, is contrasted with the music video's energetic black and white scenes which depicts him in the middle of the action, frenetically preparing to get out on court.
R/GA's Hustle recreated the music video to make the ad, which launches a new global tagline, "b(Ready)."
Judging from his team's performance and ascendance to this year's finals, it seems Green was ready for sure.
Credits
- Date
- May 31, 2016
- Brand :
- Beats
- Client :
- Beats
- Agency :
- Hustle-L.A.
- Chief Marketing Officer :
- Omar Johnson
- Vice President, Marketing :
- Jason White
- Creative Director :
- Jayanta Jenkins
- Executive Producer :
- Angela R. Barber
- Senior Producer :
- Kristine Ling
- Senior Global Brand Manager :
- Stephanie Sun
- Brand Director :
- Kevin O'Connor
- Marketing Manager :
- Sennai Atsbeha
- Digital Brand Manager :
- Stephanie Young
- Music Supervisor :
- Ed Alexander
- Business Affairs Manager :
- Marnie Nieves
- Legal :
- Susan Chasnov
- Project Manager :
- Maria Colorge
- Executive Creative Director :
- Rodrigo Sobral
- Executive Creative Director :
- Will Esparza
- Creative Director :
- Edwin Latchford
- Creative Director :
- Ciaran McCarthy
- Copywriter :
- Edwin Latchford
- Copywriter :
- John McKelvey
- Art Director :
- Ciaran McCarthy
- Art Director :
- Hannes Ciatti
- Managing Director :
- Romain Naegelen
- Executive Production Director :
- Alissa Webb
- Account Director :
- Lexi Vonderlieth
- Account Supervisor :
- Arya Boghraty
- Senior Producer :
- Brandon Waters
- Director, Strategy :
- Poppy Thorpe
- Director, Digital and Social Strategy :
- Shawn McDonald
- Production Company :
- MJZ
- Director :
- Dante Ariola
- President :
- Dante Ariola
- Senior Executive Producer :
- Eriks Krumins
- Line Producer :
- Natalie Hill
- Unit Production Manager :
- Susan Levin
- Production Coordinator :
- Erika Vasquez
- Production Coordinator :
- Sara Labb
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Adam Petrofsky
- Assistant Editor :
- Marjorie Sacks
- Post Producer :
- Shada Shariatzadeh
- Executive Producer :
- Helena Lee
- Graphics and Animation :
- Blacklist
- Director :
- Golden Wolf
- Executive Producer :
- Andrew Linsk
- Producer :
- Justin Harris
- Color :
- The Mill
- Colorist :
- Adam Scott
- Executive Producer :
- Thatcher Peterson
- Producer :
- Diane Valera
- Color Coordinator :
- Jackson Rogers
- Visual Effects :
- The Mill
- Visual Effects Supervisor :
- Gareth Parr
- Visual Effects Lead :
- Steve Cokonis
- Visual Effects Artist :
- Lisa Ryan
- Visual Effects Artist :
- Yukiko Ishiwata
- Visual Effects Artist :
- Tim Robbins
- Visual Effects Artist :
- Rob Winfield
- Visual Effects Artist :
- Don Kim
- Visual Effects Artist :
- Jake Albers
- 3D Artist :
- Mark Wesler
- 3D Artist :
- Tom Graham
- 3D Artist :
- Ziye Liu
- 3D Artist :
- Katie Yancey
- Matte Painter :
- Gillian George
- Executive Producer :
- Sue Troyan
- Producer :
- Anastasia Von Rahl
- Producer :
- Antonio Hardy
- Audio Producer :
- Lime Studios
- Sound Engineer :
- Rohan Young
- Assistant Engineer :
- Ben Tomastik
- Executive Producer :
- Susie Boyajan
Need a credit fix? Contact the Creativity Editors
