Michel Gondry Brings a Touch of Magic to Delivery Networks in FedEx's Latest Ad
BBDO Enlisted the 'Be Kind, Rewind' Director for Its Latest Spot
Editor's Pick
How do you make the logistics of international deliveries look magical and other-worldly? BBDO found an answer in its new spot for FedEx: enlisting the help of writer and director Michel Gondry (whose work includes "Eternal Sunshine of the Spotless Mind," and "Be Kind Rewind").
The spot shows all the objects for delivery making their way through an airport and 'round the world; laptops fly like birds through departure gates, lava lamps and basketballs float through the universe like space junk, skateboards, shoes and cute toy robots queue for passport control, and are then seen parachuting down into the front porches of houses. "What we do every night is like something out of a strange dream," says the voiceover. "Except that the next morning, it all makes sense."
Credits
- Date
- Mar 29, 2017
- Brand :
- FedEx
- Client :
- FedEx
- Agency :
- BBDO-New York
- Director :
- Michel Gondry
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer, New York :
- Greg Hahn
- Executive Creative Director :
- Gianfranco Arena
- Executive Creative Director :
- Peter Kain
- Senior Creative Director :
- Tom Kraemer
- Creative Director :
- Dan Kenneally
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Senior Content Producer :
- Sofia Doktori
- Director, Music Production :
- Rani Vaz
- Production Company :
- Partizan
- Director, Photography :
- Shawn Kim
- Producer :
- Raffi Adlan
- Edit House :
- Exile
- Editor :
- Eric Zumbrunnen
- Assistant Editor :
- Christopher Fetsch
- Head of Production :
- Melanie Gagliano
- Executive Producer :
- Sasha Hirschfeld
- Visual Effects :
- Method Studios
- Executive Producer :
- Stuart Robinson
- Visual Effects Supervisor :
- Doug Luka
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