This Mobile McDonald's Drive-Thru Puts Other Food Trucks to Shame

While the drive-thru is meant to make life easier for busy, hungry commuters, McDonald's just took the convenience game to a whole new level with the Drive-Thruck, a Golden Arches restaurant on wheels -- that comes with its own drive-thru window. Conceived out of Brazilian agency DPZ&T, the truck traveled through the streets of Sao Paulo offering drivers the opportunity to order a super-quick bite without even having to leave the main drag. "We reversed people's habit of going to the Drive-thru at McDonald's, which can be found everywhere," said Roberto Gnypek, marketing VP-McDonald's, in a statement. "It was an irreverent way of reminding everyone that there is always a drive-thru along their way and also anywhere in Brazil," added DPZ&T ECD Sergio Mugnaini. According to the agency, the truck did not cause gridlock during its outing. Could we see real food trucks following suit in the future?

This Mobile McDonald's Drive-Thru Puts Other Food Trucks to Shame

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