Hormel Sends Bacon-Fueled Motorcycle on a Twitter Road-Trip

Bacon Grease is Sending Bike All the Way to San Diego

Published On
Aug 13, 2014

Editor's Pick

What is it about bacon? Everyone's favorite breakfast meat seems to be sizzlin' hot this summer. Not only have we had Rebook launch its own bacon but now a bacon brand -- Hormel Black Label-- has come up with the idea of a bacon-fueled motorcycle. The bike, which runs on bacon grease, has been sent on a road trip that people can follow on Twitter -- all the way to from Minneapolis to San Diego, where the International Bacon Film Festival (yes, really) is happening at the end of August (it's part of the Hormel-sponsored Bacon Week). Bacon aficionados can follow its progress via theTwitter hashtag #drivenbybacon, on a Tumblr and via the website, drivenbybacon.com. BBDO Minneapolis is behind the project.

Credits

Date
Aug 13, 2014
Brand:
Hormel
Client:
Hormel
Agency:
BBDO-Minneapolis

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Project Type