What is it about bacon? Everyone's favorite breakfast meat seems to be sizzlin' hot this summer. Not only have we had Rebook launch its own bacon
but now a bacon brand -- Hormel Black Label-- has come up with the idea of a bacon-fueled motorcycle. The bike, which runs on bacon grease, has been sent on a road trip that people can follow on Twitter -- all the way to from Minneapolis to San Diego, where the International Bacon Film Festival
(yes, really) is happening at the end of August (it's part of the Hormel-sponsored Bacon Week). Bacon aficionados can follow its progress via theTwitter hashtag #drivenbybacon
, on a Tumblr
and via the website, drivenbybacon.com
. BBDO Minneapolis is behind the project.