Brands have done the "comparison" trick for years. Wash one twin's head with shampoo brand A, another's with shampoo brand B, and see the difference -- we kept the variables the same you see?

But Spike TV and director Dave Laden at Hungry Man take it one step further -- and into the realm of crazy -- with a funny short film about a conjoined set of twins, who, due to an exceptionally bad piece of luck, are joined in a way that means only one of them can watch TV at any time. One watches Spike TV, the other one doesn't, which means one of them is the coolest, more outrageously fun human being ever, while the other well, you'll see.