A Woman Ages Vibrantly Through Her Impulsive, Chocolate-Eating Life in This Dove Ad
No Regrets, Just Wrappers
Editor's Pick
In this spot from Mars North America's Dove chocolate, we see a woman age from baby girl to silver-haired lady, living her life spontaneously and savoring some chocolate every day.
Shot as one rolling sequence, in which she wears the same green dress throughout, the ad is set to the well-known strains of Edith Piaf's "Je Ne Regrette Rien." We see the carefree young girl leaving the house to meet friends, riding a skateboard and drawing a smiley face on the car window of a grumpy driver. She continues her life in the same impulsive, teasing vein -- having romantic adventures (including kissing a guard in riot gear through his helmet), freaking people out by walking on a balustrade and finally returning home to look in the mirror as an older woman and laugh as she eats another chocolate.
The spot, running on TV and digital platforms, was created by BBDO New York and directed by Park Pictures' Vincent Haycock.
"Edith Piaf's lyrics of enjoying life without regret are as true today as they were when she first performed the song," said Kerry Cavanaugh, Brand Director, Dove Chocolate Brand, in a statement. "We all need to be reminded to take a moment to savor life's everyday pleasures, big or small, like unwrapping and enjoying the signature taste of Dove Chocolate."
Credits
- Date
- Aug 22, 2016
- Brand :
- Dove
- Client :
- Dove
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Creative Director :
- Alessandro Fruscella
- Creative Director :
- Giovanni Settesoldi
- Executive Creative Director :
- Susan Golkin
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Producer :
- Jessica Jacklin
- President :
- Kirsten Flanik
- Global Account Director :
- Susannah Keller
- Group Planning Director :
- Annemarie Norris
- Planning Director :
- Alaina Crystal
- Senior Communications Planner :
- Sean Stogner
- Senior Account Director :
- Lisa Piliguian
- Account Director :
- Ashley Gill
- Account Manager :
- Aparna Joshi
- Talent Manager :
- Bernadette Naughten
- Business Manager :
- Paul Cisco
- Music Licensing :
- Brad Sheehan
- Production Company :
- Park Pictures
- Director :
- Vincent Haycock
- Executive Producer :
- Dinah Rodriguez
- Producer :
- Alec Sash
- Director, Photography :
- Martin Rhue
- Production Company :
- Widescope
- Producer :
- Marcos de Fortuny
- Editorial Company :
- Union Editorial
- Editor :
- Marco Perez
- Assistant Editor :
- Casey Swoyer
- Producer :
- Lauren Hafner Addison
- Sound Company :
- Sonic Union
- Sound Engineer :
- Steve Rosen
- Co-Founder/Executive Producer :
- Jackie Kelman Bisbee
- Editorial Executive Producer :
- Caryn McLean
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