Tiger Woods hears from his late father as Nike addresses his time away from the game
Spot debuts alongside his return to the PGATour
Apr 07, 2010
Nike brings Tiger back with a bold gambit.
A spot from Wieden & Kennedy and directed by Max Malkin boldly looks Tiger in the face as we hear the voice of his late father, Earl Woods asking what his son was thinking and feeling and asks if he learned anything.
The ad is meant to acknowledge his time away from the game after he was plagued with infidelity scandals.