EasyJet debuts its holiday business with a stylish game of hide and seek
Spot by VCCP and directors Alaska takes us on a whirlwind tour of Europe
Dec 02, 2019
EasyJet has debuted a new campaign for its newly hatched package holiday business, as it hopes to fill the gap left by the demise of travel company Thomas Cook among European vacationers.
The airline is broadcasting its entry into the wider travel sector loud and clear via a stylish spot by VCCP, building on the slightly surreal look and feel of its 2018 spot "Imagine." Directed by Brazilian duo Alaska via Iconoclast, the spot depicts a woman in an orange swimsuit playing "hide and seek" across Europe as she slips from destination to destination, including a beach in the Algarve, a souk in Marrakech, the mountains of Iceland and an infinity pool in Santorini. 1950s track “Zucchero e Pepe” by Bruno Rosettani and Trip Aurora gives it a nicely retro feel.
David Masterman, creative director at VCCP, says in a statement: “We all know how hard it is to track down the perfect holiday with hours spent trawling website after website. But now EasyJet are making it as simple to find the perfect holiday, as they already do to find a convenient flight. This campaign takes the viewer across the length and breadth of Europe, magically dipping and diving into new places and new experiences.”