EasyJet debuts its holiday business with a stylish game of hide and seek

Spot by VCCP and directors Alaska takes us on a whirlwind tour of Europe

Published On
Dec 02, 2019

Editor's Pick

EasyJet has debuted a new campaign for its newly hatched package holiday business, as it hopes to fill the gap left by the demise of travel company Thomas Cook among European vacationers. 

The airline is broadcasting its entry into the wider travel sector loud and clear via a stylish spot by VCCP, building on the slightly surreal look and feel of its 2018 spot "Imagine." Directed by Brazilian duo Alaska via Iconoclast, the spot depicts a woman in an orange swimsuit playing "hide and seek" across Europe as she slips from destination to destination, including a beach in the Algarve, a souk in Marrakech, the mountains of Iceland and an infinity pool in Santorini.  1950s track “Zucchero e Pepe” by Bruno Rosettani and Trip Aurora gives it a nicely retro feel.

David Masterman, creative director at VCCP, says in a statement: “We all know how hard it is to track down the perfect holiday with hours spent trawling website after website. But now EasyJet are making it as simple to find the perfect holiday, as they already do to find a convenient flight. This campaign takes the viewer across the length and breadth of Europe, magically dipping and diving into new places and new experiences.”

Credits

Date
Dec 02, 2019
Client:
Easyjet
Agency:
VCCP
Head of UK Marketing & European Planning:
Lucy Outram
Marketing Director:
Mary Newcombe
Creative Agency:
VCCP
Executive Creative Director:
Darren Bailes
Creative Director:
David Masterman
Art Director:
Rob Ellis
Copywriter:
Peter Reid
Senior Planner:
Alana King
Agency Producer:
Olly Calverley
Integrated Producer:
Doris Tydeman
Media Agency:
OMD
Production Company:
Iconoclast
Director:
Gustavo Moraes
Director:
Marco Lafer
Producer:
Luke Plaister
Post Production:
MPC
Editing:
Final Cut
Head of Account Management:
Gemma Findlay
Senior Account Director:
Olivia Packshaw
Account Manager:
Louis Collin

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Project Type