EasyJet's latest brand campaign is almost enough to make plane travel look like an enjoyable experience (even if these days, it's usually anything but).
A beautifully crafted new spot, directed by Riff Raff Films' The Sacred Egg for VCCP, takes viewers on a journey through the clouds as a passenger stares out the window. The film's abstract collection of scenes weaves together wide-eyed swimmers, cloud sculptures, mountains and cityscapes and a miniature city within an inflatable pool float. The ad is set to the soundtrack of Cat Power’s version of "Dreams."
Lis Blair, chief marketing officer at EasyJet, comments in a statement: “This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers.
It's part of an integrated pan-European brand campaign, and breaks on U.K. TV on September 14 during during Channel 4's "Gogglebox."