EasyJet manages to make plane travel look glorious in this gorgeously crafted spot

Spot by VCCP takes a journey through the clouds to Cat Power's version of 'Dreams'

Published On
Sep 21, 2018

Editor's Pick

EasyJet's latest brand campaign is almost enough to make plane travel look like an enjoyable experience (even if these days, it's usually anything but). 

A beautifully crafted new spot, directed by Riff Raff Films' The Sacred Egg for VCCP, takes viewers on a journey through the clouds as a passenger stares out the window. The film's abstract collection of scenes weaves together  wide-eyed swimmers, cloud sculptures, mountains and cityscapes and a miniature city within an inflatable pool float. The ad is set to the soundtrack of Cat Power’s version of "Dreams."

Lis Blair, chief marketing officer at EasyJet, comments in a statement: “This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers.

It's part of an integrated pan-European brand campaign, and breaks on U.K. TV on September 14 during during Channel 4's "Gogglebox."

Credits

Date
Sep 21, 2018
Agency:
VCCP
Executive Creative Director:
Darren Bailes
Creative Director:
David Masterman
Creative Director:
John Cherry
Senior Creative:
Seb Housden
Senior Creative:
Ben McCarthy
Agency Producer:
Andy Leahy
Chief Strategy Officer:
Michael Lee
Planner:
Claire Strickett
Client Lead:
Gemma Findlay
Client Lead:
Roly Darby
Account Director:
Miranda Mills-Baker
Account Manager:
Isabelle Hutchinson
Media Agency:
OMD
Production Company:
Riff Raff Films
Director:
The Sacred Egg
Owner/Executive Producer:
Matthew Fone
Producer:
Jane Tredget
Director of Photography:
Eric Gautier
Editor:
Sam Bould
Edit Company:
Cut & Run
Post Production:
The Moving Picture Company
Post Producer:
Lou Unwin
Lead VFX:
Alex Lovejoy
Colorist:
Richard Fearon
Audio Post-Production:
Jon Clarke
Audio Post-Production:
The Factory
Music:
Ben McCarthy
Music:
Seb Housden
Music Company:
Soho Music

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Project Type