EBay Motors ad examines the emotional side of car repair

Message of spot from McCann Germany says that there's nothing you can't fix

Published On
Sep 06, 2022

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A new campaign from eBay Motors, the automotive arm of the auction website, examines the emotional side of car repair, all to convey the message that there's nothing that can't be mended.

The ad, made for the German market by McCann Germany in Dusseldorf, centers on a man who endeavors to fix his first car so that he can take it back to the person he bought it with, cherished it with and grew with—his brother. As he repairs the vintage auto, he reflects on their relationship and how they did everything together, but grew apart when his brother decided to leave with his girlfriend, resulting in bitter arguments. Finally, he drives the repaired car to his brother's home where we hear the cry of a baby inside, but we don't see the final reunion after he enters the house. 

The whole story is told here in a five-minute director's cut of the spot, which is running as 30-second and 120-second cut-downs in Germany. Director Joanna Nordahl of Anorak helmed the ad, handpicking the soundtrack, Roger Sanchez’s 2001 hit “Another Chance” to ramp up the nostalgia value given the theme of repairing the past.

According to an Anorak spokesman, the brief from the client was that the target audience was "good with their hands, professionally and as a hobby" and love to tune, optimize and refine their own or others' cars. The campaign is also designed to underline that for car enthusiasts, eBay offers the largest range of spare parts to be found online.

Previously, eBay Motors marketed to the U.S audience during the New York Auto Show, during which it held its own "New York Auto Parts Show" featuring actor and auto enthusiast Sydney Sweeney and a 1969 Ford Bronco that she refurbished herself.



Sep 06, 2022
Client :
Agency :
McCann Germany
Director :
Joanna Nordahl
Production Company :
Chief Commercial Officer :
Gotz Ulmer
Head of TV :
Jonathan Helmer
CD Copy :
Alexander Holtz
CD Social Media :
Giuliana Jelko
CD Art :
Robert Weider
EP :
Catherine Baikousis
Line Producer :
Jens Groger
PA :
Naima Abt
Eric Henriksson
Production Designer :
Tina Zaponsek
Costume Designer :
Kajetan Kobal
1st AD :
Marko Sprajc
Hair & Make Up :
Marjeta Rebolj
Hair & Make Up :
Ksenija Imerovic
Editor :
Andreas Arvidsson
Colorist :
Oskar Larsson
Storyboard :
Daniel Kong
Music Consultant :
Tracks & Fields
Artist :
Roger Sanchez
Service Production :
Entity Films
Service Producer :
Jernej Krivic
Casting :
Casting Director :
Julia Todorow
Casting :
Casting Director :
Ljubimka Pavasovic
Offline Post Production :
Online Post Production :
Sound Studio :
Sound Studio :
Studio Funk
VO :
CRAFT Dusseldorf
Sound Design :
Johan Johnsson

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