NEC : Ecotonoha Project
Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three
Published On
May 17, 2004
Editor's Pick
Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three Silvers and a Bronze -- for banner ads and "beyond the banner" work for clients Discover Card, Hewlett-Packard and Specialized bicycles.
The Best of Show award, however, went to technology company NEC's in-house "Ecotonoha Project," a Zen-like interactive website that invites users to add messages to the branches of virtual trees, which -- in turn -- determine how many trees NEC will plant on Australia's Kangaroo Island. The actual tree- planting part of the project has concluded, but a demo remains online.
Nike, meanwhile, was the most honored advertiser of the night, earning eight pencils -- three of them with work by New York's R/GA, runner-up to Goodby in the pencil hunt -- and recognition as the Interactive Advertiser of the Year.
Credits
- Date
- May 18, 2004
- Design :
- Commdesign
- Design :
- Libfactory
- Agency :
- NEC Media Products-Tokyo
- Client :
- NEC Corporation
- Art Director :
- Yugo Nakamura
- Writer :
- Toru Ejima
- Programmer :
- Tadahiko Sato
- Programmer :
- Hitoshi Aizawa
- Agency Producer :
- Masahiro Toki
- Agency Producer :
- Teruhiko Enomoto
- Creative Director :
- Fumitake Arano
- Brand :
- NEC
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Project Type