Are the Eggs in McMuffin Really Real? McDonald's Dispels a Myth
U.K. Campaign Tackles Micsconceptions Head On, Emphasizing Fresh Ingredients
Editor's Pick
McDonald's sets out to a dispel an urban myth -- that the eggs in its Egg McMuffin are somehow fake.
For McDonalds U.K., the ad opens with a shot of a factory where they're feeding a white and yellow cylinder into some kind of 3D egg printer. We then meet a young woman wondering about her McMuffin as she looks at the distinctively flat egg. A McDonald's staff member hovers cleaning up in the background, and the voiceover tells us that "if he had a penny for every time he'd heard that..." as we cut to him him tap dancing as coins fall from the sky around him.
The ad then moves to a real-life McDonald's chef with real eggs preparing them for cooking, and, after a brief "interview" with some chickens, we're reminded that there's a "real, freshly-cracked free-range egg" in every McMuffin.
Leo Burnett London created the spot, part of its ongoing "Good to know" campaign which emphasizes the provenance of its ingredients. It's a brave move to tackle the McMuffin eggs' somehow plasticky appearance head on, but it goes some way towards the kind of authenticity today's consumers are looking for.
Credits
- Date
- Jan 15, 2016
- Agency :
- Leo Burnett-London
- Brand :
- McDonald's-UK
- Client :
- McDonald's-UK
- Head of Marketing, Brand and Experience :
- Steve Hill
- Executive Creative Director :
- Justin Tindall
- Creative Director :
- Richard Robinson
- Creative Director :
- Graham Lakeland
- Copywriter/Art Director :
- Adam Tucker
- Account Director :
- Lizzie Clayton
- Account Director :
- Sam Houlston
- Creative Planner :
- Sarah Sandford
- Creative Planner :
- Josh Bullmore
- Media Planner :
- Kat Howcroft
- Media Planner :
- Lucy Johnson
- Production Company :
- Sonny London
- Producer :
- Nick Goldsmith
- Director :
- Guy Manwaring
- Director, Photography :
- Marc Gomez del Moral
- Editor :
- Mark Edinoff
- Post Production Company :
- MPC
- Audio Post Production :
- 750 MPH
- Audio Post Producer :
- Sam Robson
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