Are the Eggs in McMuffin Really Real? McDonald's Dispels a Myth

U.K. Campaign Tackles Micsconceptions Head On, Emphasizing Fresh Ingredients

Published On
Jan 15, 2016

Editor's Pick

McDonald's sets out to a dispel an urban myth -- that the eggs in its Egg McMuffin are somehow fake.

For McDonalds U.K., the ad opens with a shot of a factory where they're feeding a white and yellow cylinder into some kind of 3D egg printer. We then meet a young woman wondering about her McMuffin as she looks at the distinctively flat egg. A McDonald's staff member hovers cleaning up in the background, and the voiceover tells us that "if he had a penny for every time he'd heard that..." as we cut to him him tap dancing as coins fall from the sky around him.

The ad then moves to a real-life McDonald's chef with real eggs preparing them for cooking, and, after a brief "interview" with some chickens, we're reminded that there's a "real, freshly-cracked free-range egg" in every McMuffin.

Leo Burnett London created the spot, part of its ongoing "Good to know" campaign which emphasizes the provenance of its ingredients. It's a brave move to tackle the McMuffin eggs' somehow plasticky appearance head on, but it goes some way towards the kind of authenticity today's consumers are looking for.


Jan 15, 2016
Agency :
Leo Burnett-London
Brand :
Client :
Head of Marketing, Brand and Experience :
Steve Hill
Executive Creative Director :
Justin Tindall
Creative Director :
Richard Robinson
Creative Director :
Graham Lakeland
Copywriter/Art Director :
Adam Tucker
Account Director :
Lizzie Clayton
Account Director :
Sam Houlston
Creative Planner :
Sarah Sandford
Creative Planner :
Josh Bullmore
Media Planner :
Kat Howcroft
Media Planner :
Lucy Johnson
Production Company :
Sonny London
Producer :
Nick Goldsmith
Director :
Guy Manwaring
Director, Photography :
Marc Gomez del Moral
Editor :
Mark Edinoff
Post Production Company :
Audio Post Production :
750 MPH
Audio Post Producer :
Sam Robson

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