The Taco Emoji Is Here -- and Taco Bell's Social Campaign Helps You Celebrate
Tweet a Taco, Get a Reward
Nov 10, 2015
Taco Bell has finally released its Taco Emoji after a year-long campaign to bring it to life -- and it's rewarding fans with a fun social campaign.
In the campaign, by Deutsch L.A., Taco Bell started a Change.org petition in November 2014 asking the Unicode Consortium to "release a taco emoji into the wild." Fans amassed nearly 33,000 signatures and now Taco Bell has launched a social campaign around the launch. With the Taco Emoji Engine, developed by Deutsch on Twitter, people can tweet @tacobell with a taco emoji plus any other emoji, and they'll instantly receive a unique photo, gif, or illustration in response. Here's one example of when tacos meet fashion, and another showing what happens when they meet apples.