o.b. : Endless Celebration

Celebrating the return of ultra-absorbency tampons.

Published On
Dec 05, 2012

Editor's Pick

o.b. tampons have a knack for smart creative moves, like "Apology," the 2011 campaign that personally said sorry to its Canadian customers for shelves that remained free of the popular tampon brand. Now, Lowe Roche is back with "Endless Celebration," a digital bubble wrap of a website that contains 50 funny clips of people celebrating in all sorts of crazy ways. All because ultra absorbency tampons are back.


Dec 06, 2012
Brand :
Client :
Agency :
Lowe Roche-Toronto
Creative Director :
Sean Ohlenkamp
Creative Director :
Pete Breton
Creative Director :
Dave Douglass
Associate Creative Director/Writer :
Simon Craig
Associate Creative Director, Art Director :
JP Gravina
Agency Producer :
Leanne McLellan
Digital Producer :
Neal Owusu
Digital Producer :
Kevin Quan
Group Account Director :
Francine Boldovitch
Project Manager :
Christine Harron
Production Company :
Jon and Torey
Production Company :
Good Dear Good
Production Company :
Family Style

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Project Type