Meet 'Marcia Zuckerberg' as Forbes Highlights Gender Pay Gap in Brazil
Ads Show How Much Less Billionaires Would Be Worth If They Were Female
Apr 19, 2017
Forbes Brazil is highlighting the gender pay gap in a print campaign that creates female counterparts to some of the world's best-known billionaires, showing how much less they would be worth if they had been born as a woman.
Agency Ogilvy Brazil created ads featuring "Marcia Zuckerberg" (Mark Zuckerberg), "Billie Gates," (Bill Gates) and "Carla Slim" (Carlos Slim). It's shown that the Zuckerberg and Gates counterparts would earn 21% less in the U.S. were they female, dropping down a significant number of places on the Forbes rich list, while Slim would earn 17% less in his native Mexico.