Equinox Gets Audacious in Ads From W&K
New York Office Taps Photographer Rankin for Bold 'Sporty' Shots
Editor's Pick
A new year begins and the "work out more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released additions to the "Equinox Made Me Do It" campaign that premiered last January.
This time, the agency enlisted British fashion photographer Rankin to showcase gym-goers who have dared to "be bolder" with their lives. A series of vignettes and print ads feature folks from all walks of life who have clearly broken out of their comfort zones -- an unlikely mom-and-dad duo, a pig wrangler, and a pearled Park Avenue "princess."
The ads will run online with print, digital and out-of-home work. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit.
Credits
- Date
- Jan 05, 2015
- Brand :
- Equinox
- Client :
- Equinox
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Susan Hoffman
- Executive Creative Director :
- David Kolbusz
- Creative Director :
- Stuart Jennings
- Copywriter :
- Julia Neumann
- Art Director :
- Mathieu Zarbatany
- Head of Content Production :
- Nick Setounski
- Producer :
- Luiza Naritomi
- Producer :
- Lisa Delonay
- Director, Art Production :
- Deb Rosen
- Brand Strategist :
- Kelly Wright
- Interactive Strategist :
- Matt Simpson
- Social Art Director :
- Blair Warren
- Social Copywriter :
- Mike Vitiello
- Social Editor :
- Rocio Urena
- Project Manager :
- Kelly Kraft
- Project Manager :
- Ava Rant
- Broadcast Traffic :
- Rylee Millerd
- Broadcast Traffic :
- Sonia Bisono
- Business Affairs :
- Sara Jagielski
- Business Affairs :
- Quentin Perry
- Business Affairs :
- Keri Rommel
- Production Company :
- Rankin Photography
- Director :
- Rankin
- Executive Producer :
- Elin Tiberg
- Line Producer :
- Harriet Lyle
- Director, Photography :
- Ed Gibbs
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Carlos Arias
- Post Producer :
- Lisa Barnable
- Post Executive Producer :
- Eve Kornblum
- Editorial Assistant :
- Liz Bilinsky
- Visual Effects Company :
- Rock Paper Scissors
- Visual Effects/Lead Flame Artist :
- Edward Reina
- Visual Effects Flame Artist :
- Edward Reina
- Producer :
- Meredith Nazzaro
- Producer :
- Jen Milano
- Telecine Company :
- Company 3
- Colorist :
- Tom Poole
- Mix Company :
- Heard City
- Mixer :
- Philip Loeb
- Music Supervision :
- Travis + Maude
Need a credit fix? Contact the Creativity Editors
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