ERA Coalition created a 'Woman Corp' to prove that corporations have more rights than women

Campaign starring 'Stranger Things' actor Gabriella Pizzolo breaks ahead of midterms

Published On
Nov 04, 2022

Editor's Pick

In a satirical new video from a coalition of WPP agencies, the Equal Rights Amendment Coalition (ERA) draws on a “Stranger Things” actress, Dolly Parton and even plastic testicles to make a serious point: Women in this country have fewer rights than corporations.

The absurdist ad stars Gabriella Pizzolo, who plays the character Suzy Bingham on the Netflix series, which begins “As a newly legal adult woman in America, I got to say, it’s not awesome here. You see, I was under the silly impression that as a woman, I had the same rights as men. But it turns out that for the last 100 years, women have been trying to get the Equal Rights Amendment recognized so we can be protected equally under the Constitution, but our government is always like ‘Lol, no thanks.’”

Her solution? To create a corporation named Woman, so that there will be “one woman in America that the government will fight to protect because it’s a corporation, and not a woman.”

Throughout her journey in the 3-minute video, Pizzolo interviews a “legal scholar” who confirms that gas stations, European wax chains and even the companies that make “truck nuts” that hang from pickup hitches and rearview mirrors have more rights in the country than all women—including American treasure Dolly Parton.

After forming her corporation, founded in “years of oppression and deep, deep institutional sexism,” Pizzolo urges viewers to call their senators, “because this is fucking bullshit.”

The ad, created by Ogilvy with an assist from BCW and GroupM, hits during the midterm elections and in the wake of the Supreme Court overturning Roe v. Wade. “The Supreme Court has expanded rights for corporations while taking away fundamental rights for women and people who can become pregnant,” said ERA Coalition President and CEO Zakiya Thomas. “At the same time, our politics are so polarized that members of Congress refuse to acknowledge that women are equal to men and should have equal protections under the law. This is ridiculous and embarrassing.” 

Ogilvy Global CEO Devika Bulchandani is on the board of the ERA Coalition and foreshadowed the campaign last week when she was honored at the Matrix Awards. “We all stand here today to give young women a seat at the proverbial table but the biggest gift we could give them is a place in the Constitution. We are the only democracy in the world where women are not given the same protection as men.” She added: “It is damn time we made it a reality.”


Nov 04, 2022
Client :
ERA Coalition
Agency :
Ogilvy-New York
Global Chief Creative Officer :
Liz Taylor
Global CEO :
Devika Bulchandani
Chief Creative Officer :
Lisa Bright
Global Chief Creative Officer of PR :
Lisa Bright
NA President & Chief Creative Officer :
Chris Beresford-Hill
Associate Creative Director :
Rachel Chapman
Associate Creative Director :
Meghan Howell
Associate Creative Director :
Vini Sousa
Creative Director :
Remy Glock
Art Director :
Barbara Polanco
Copywriter :
Allie Jones
Designer :
Sarah Ko
Head of Production :
George Sholley
Executive Producer :
Seng Rimpakone
President :
Carina De Blois
Account Director :
Erin Sheehan
Account Supervisor :
Elise Horsak
Social Strategist :
Olivia Prendergast
Global Chief Communications Officer :
David Ford
SVP of Public Relations :
Stefanie Schmit
Account Supervisor of PR :
Denee Zumwalt
Vice President of Earned Media Relations and Strategy :
Erin Shiffman Cohen
Senior Counsel :
Lisa Stancati
Senior Partner :
Gloria Hall
Art Buyer :
Maryellen McGrath
Client Finance Analyst :
Kirsten Jensen
Production Company :
Pretty Bird
Owner :
Kerstin Emhoff
Director :
Quinn Katherman
Executive Producer :
Suzanne Hargrove
Head of Production :
Tracy Hauser
Head of Production :
Rika Osenberg
Producer :
Megan Porche
Editorial Company :
Editor :
Pamela Petruski
Producer :
Dylan Anderson
Assistant Editor :
Brandon Alexander
Executive Producer :
Gina Pagano
Zakiya Thomas
President :
Carol Jenkins
President :
Jessica Neuwirth
Board Chair :
S. Mona Sinha
Board Chair :
Kimberly Peeler-Allen
Director of Communications :
Chrisi West
Social Media Communications :
Velu Ochoa
Vice Chairperson :
Ron Baldwin
Director of Outreach & Advocacy :
Bettina Hager
Finance Operations and Development Manager :
Vivien Pong
Strategic Partnerships :
Jennifer Tucker
Strategic Consultant :
Marc Sokol
Corporate Outreach :
Public Affairs Lead/Purposeful Comms :
Brian Ellner
VP Global Strategy :
Kevin Walther
SVP of Corporate Affairs :
Jordana Baldwin
Media :
Chief Digital Investment Officer :
Susan Schiekofer
Head of Strategy and Engagement :
Ron Mangiacapra
Client Investment Lead :
Jillian Schroeder
Managing Partner :
Karen Chan
Partner :
Mara Entertainment
Partner :
John Mara Jr.
Special Thanks :
Claire Frawley

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