Austrian banking group Erste worked with animators at Passion Pictures to bring to life adorable woodland creatures in this heart-tugging Christmas ad.
It' tells the sad tale of a hedgehog who's ostracized because of his spikes -- nobody wants to sit next to him on the bus, play with him or even kick a football around as they always get in the way. Eventually, the other animals come up with an ingenious solution (although we're not quite sure if it's environmentally sound) and he finally gets to feel some holiday love.
Passion directors Kyra & Constantin worked with Jung von Matt/Donau on the film, bringing a tactile and "fuzzy" feel to the CGI characters.
While it's doesn't seem to have much to do with banking, it's a charming story, and the tagline "believe in yourself" is one that everyone can appreciate at this time of year.