A typical pick up game erupts into a madhouse experience in a funny new ad for Nike and Footlocker promoting Kevin Durant's Nike KD8 shoe.
Created out of Wieden & Kennedy, Portland and directed by MJZ's Steve Ayson, the spot shows a summertime crowd enjoying a nighttime tournament when one player makes a mad slam dunk. Outside of the apathetic dunk champ Zach Lavine, who can barely take his eyes off his book, the crowd goes wild, really wild. A sax player blows his horn, street dancers to flips in the air, Kevin Durant holds the masses back with his impressive wingspan--and even one man skyrockets into the air with his jetpack.
"Every action has a crowd reaction," reads the tag.