The Crowd Goes Wild -- No, Really Wild -- in Insane Nike/Footlocker Spot

The Crowd Takes This Game Really Seriously

Published On
Aug 13, 2015

Editor's Pick

A typical pick up game erupts into a madhouse experience in a funny new ad for Nike and Footlocker promoting Kevin Durant's Nike KD8 shoe.

Created out of Wieden & Kennedy, Portland and directed by MJZ's Steve Ayson, the spot shows a summertime crowd enjoying a nighttime tournament when one player makes a mad slam dunk. Outside of the apathetic dunk champ Zach Lavine, who can barely take his eyes off his book, the crowd goes wild, really wild. A sax player blows his horn, street dancers to flips in the air, Kevin Durant holds the masses back with his impressive wingspan--and even one man skyrockets into the air with his jetpack.

"Every action has a crowd reaction," reads the tag.


Aug 13, 2015
Brand :
Client :
Creative Director :
Chris Groom
Creative Director :
Stuart Brown
Copywriter :
Sheena Brady
Art Director :
Mike Warzin
Producer :
Kevin Diller
Interactive Strategy :
Reid Schilperoort
Strategic Planning :
Brandon Thornton
Media/Comms Planning :
Charles Lee
Media/Comms Planning :
John Furnari
Account Team :
Jordan Muse
Account Team :
Katie Gurgainus
Account Team :
Chase Haviland
Account Team :
Luke Purdy
Business Affairs :
Alicia Willett
Project Management :
Emily Norman
Executive Creative Director :
Joe Staples
Executive Creative Director :
Mark Fizloff
Head of Production :
Ben Grylewicz
Production Company :
Director :
Steve Ayson
Executive Producer :
Emma Wilcockson
Line Producer :
Mark Hall
Director, Photography :
Philippe Le Sourd
Editorial Company :
Exile Editorial
Editor :
Kirk Baxter
Post Producer :
Toby Louie
Post Executive Producer :
CL Weaver
Visual Effects Company :
Flame Artist :
Robert Trent
Visual Effects Producer :
Helen Park
Senior Digital Designer :
Justin Morris
Executive Interactive Producer :
Ben Oh
Content Producer :
Keith Rice
Art Buying :
Amy Berriochoa
Agency :
Wieden & Kennedy-Portland
Executive Producer :
Carol Lynn Weaver
Assistant Editor :
Jess Baclesse

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