The Crowd Goes Wild -- No, Really Wild -- in Insane Nike/Footlocker Spot
The Crowd Takes This Game Really Seriously
By
Ann-Christine Diaz
Published On
Aug 13, 2015
Editor's Pick
A typical pick up game erupts into a madhouse experience in a funny new ad for Nike and Footlocker promoting Kevin Durant's Nike KD8 shoe.
Created out of Wieden & Kennedy, Portland and directed by MJZ's Steve Ayson, the spot shows a summertime crowd enjoying a nighttime tournament when one player makes a mad slam dunk. Outside of the apathetic dunk champ Zach Lavine, who can barely take his eyes off his book, the crowd goes wild, really wild. A sax player blows his horn, street dancers to flips in the air, Kevin Durant holds the masses back with his impressive wingspan--and even one man skyrockets into the air with his jetpack.
"Every action has a crowd reaction," reads the tag.
Credits
- Date
- Aug 13, 2015
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Creative Director :
- Chris Groom
- Creative Director :
- Stuart Brown
- Copywriter :
- Sheena Brady
- Art Director :
- Mike Warzin
- Producer :
- Kevin Diller
- Interactive Strategy :
- Reid Schilperoort
- Strategic Planning :
- Brandon Thornton
- Media/Comms Planning :
- Charles Lee
- Media/Comms Planning :
- John Furnari
- Account Team :
- Jordan Muse
- Account Team :
- Katie Gurgainus
- Account Team :
- Chase Haviland
- Account Team :
- Luke Purdy
- Business Affairs :
- Alicia Willett
- Project Management :
- Emily Norman
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Mark Fizloff
- Head of Production :
- Ben Grylewicz
- Production Company :
- MJZ
- Director :
- Steve Ayson
- Executive Producer :
- Emma Wilcockson
- Line Producer :
- Mark Hall
- Director, Photography :
- Philippe Le Sourd
- Editorial Company :
- Exile Editorial
- Editor :
- Kirk Baxter
- Post Producer :
- Toby Louie
- Post Executive Producer :
- CL Weaver
- Visual Effects Company :
- Saint
- Flame Artist :
- Robert Trent
- Visual Effects Producer :
- Helen Park
- Senior Digital Designer :
- Justin Morris
- Executive Interactive Producer :
- Ben Oh
- Content Producer :
- Keith Rice
- Art Buying :
- Amy Berriochoa
- Agency :
- Wieden & Kennedy-Portland
- Executive Producer :
- Carol Lynn Weaver
- Assistant Editor :
- Jess Baclesse
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
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