Cheapflights' Chrome Extension Makes It Easier to Book a Flight on Impulse

Tool Is Promoted With Taiwanese-Style Animation by McCann

Published On
Apr 25, 2017

Editor's Pick

Travel website Cheapflights is making it easier for people to book holidays on impulse with a Google Chrome extension that works via the "Escape" button on your keyboard.

Launching in the U.K., U..S, Canada, Australia and New Zealand, and South Africa, EscEscape is a free extension for Chrome users. After installing it, when a user taps their keyboard "Esc" key twice, a live flight search runs to find the cheapest, quickest return flights to nearby destinations. It's designed to find the cheapest option for a weekend break in the next eight weeks. The user can choose to either book, or double tap again to get a new option.

To promote it, Cheapflights is running an animated film by McCann which uses Taiwanese-style animation (by Next Animation Studio) to tell the story of a bored employee, overwhelmed by email, busting out of office hell.

Credits

Date
Apr 25, 2017
Agency:
McCann - London
Brand:
Cheapflights
Client:
Cheapflights
Head of Integrated Production:
Sergio Lopez
Executive Producer:
Gin Godden
Agency Producer:
Elodie Macey
Co-President:
Rob Doubal
Co-President:
Laurence Thomson
Chief Creative Officer:
Rob Doubal
Chief Creative Officer:
Laurence Thomson
Creative Director:
Jean-Laurent Py
Creative:
Jim Nilsson
Creative:
Jacob Bjordal
Creative:
Jean-Laurent Py
Account Director:
Francois d'Espagnac
Account Manager:
Tom Baines
Creative Planner:
Nick OQuinn
Digital Production:
Andrei Andreescu
Production Company:
Next Animation Studio
Production Company Publisher:
Craft
Composer:
Adam Smyth
Composer:
Chris Gilbert
Sound Studio:
Craft

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