Cheapflights' Chrome Extension Makes It Easier to Book a Flight on Impulse
Tool Is Promoted With Taiwanese-Style Animation by McCann
Apr 25, 2017
Travel website Cheapflights is making it easier for people to book holidays on impulse with a Google Chrome extension that works via the "Escape" button on your keyboard.
Launching in the U.K., U..S, Canada, Australia and New Zealand, and South Africa, EscEscape is a free extension for Chrome users. After installing it, when a user taps their keyboard "Esc" key twice, a live flight search runs to find the cheapest, quickest return flights to nearby destinations. It's designed to find the cheapest option for a weekend break in the next eight weeks. The user can choose to either book, or double tap again to get a new option.
To promote it, Cheapflights is running an animated film by McCann which uses Taiwanese-style animation (by Next Animation Studio) to tell the story of a bored employee, overwhelmed by email, busting out of office hell.