ESPN ticks off the ultimate football checklist as ‘Monday Night Football’ returns

Arts & Letters Creative Co. latest ‘Ready for Football’ spot comes as Charter Communications resolves its ESPN blackout

Published On
Sep 11, 2023
Justin Jefferson of the Minnesota Vikings in ESPN's new spot

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Getting ready for football is a process. ESPN goes through the entire checklist in a new spot from Arts & Letters Creative Co. ahead of the season premiere of “Monday Night Football” tonight.

The :60 is a flurry of excitement and activity, leaping from one vignette to the next—with animation layered on top and some fun visual set pieces, like a checkmark-shaped hot dog and the word CHECK made out of cheese.


“We started with a simple fan truth, that every fan anticipates and prepares for the start of the football season,” said Curtis Friends, ESPN’s senior director of sports marketing. “So for this year’s ‘Ready for Football’ campaign, we had fun along with fans building the ultimate checklist and showcasing how the football world gets ready.”

The campaign features Minnesota Vikings receiver Justin Jefferson, Detroit Lions head coach Dan Campbell, ‘Monday Night Football’ Joe Buck and Troy Aikman, the “Manningcast” duo of Peyton and Eli Manning, New England Patriots head coach Bill Belichick (whose name, conveniently, sounds like “check”) and more.

“Another year of football means another year of getting NFL fans ready for another year of the NFL on ESPN,” said Andrew Kong, creative director at Arts & Letters. “What better way to do that than with an epic checklist filled with fired-up fans and check mark-shaped meats?”

“Monday Night Football” returns Monday night with the New York Jets hosting the Buffalo Bills. The season premiere comes just as cable giant Charter Communications Inc. reached an agreement with Walt Disney Co. to end a blackout of ESPN for millions of pay-TV customers.


Sep 11, 2023
Client :
Agency :
Arts & Letters Creative Co
EVP Commercial Marketing Networks and ESPN :
Laura Gentile
EVP Creative Studio & Marketing :
Tina Thornton
Senior Director Sports Marketing :
Curtis Friends
Associate Director Sports Marketing :
Lauren Gorajek
Associate Director Sports Marketing :
Alexa Dettelbach
Manager Sports Marketing :
Olivia Nowokunski
Marketing Coordinator Sports Marketing :
Nidhi Bhagat
Marketing Coordinator Sports Marketing :
Leah Jones
Marketing Coordinator Sports Marketing :
D’Nathan Knox
Senior Creative Director :
Chris McClure
Senior Creative Director :
Ryan Campbell
Senior Writer :
Kevin Sullivan
Associate Producer :
Ashley Hodge
Associate Director Marketing Production :
Matt Cheron
Associate Producer :
Jonathan Little
Production Coordinator :
Sean Andersen
Production Coordinator :
David Wimberly
Production Assistant :
Natalie Booker
Senior Producer :
Albert Herrera
Promotions Producer :
Blanca Lopez
Founder Executive Creative Director :
Charles Hodges
Executive Creative Director :
Molly Jamison
Creative Director :
Andrew Kong
Creative Director :
Chris Kim
Creative :
Joe Jones
Creative :
Craig Gerringer
Executive Producer :
Calleen Colburn
Producer :
Danny Ryan
Assistant Producer :
Austin Butler
Group Business Director :
Brenda Schneider
Business Director :
Martin Madriaga
Business Manager :
Lauren Lawson
Director of Strategy :
Andy Grayson
Strategy Director :
Alex Morrison
Strategist :
Bodi Karsono
Director of Business Affairs :
Lenora Cushing
Business Affairs :
Jennifer Kmetzsch
Music Supervisor :
Cam DiNunzio
Music Supervisor :
Casey Wheeler
Editorial :
Cosmo Street
Editor :
Marlo Caine
Assistant Editor :
Lee Williams
Head of Production :
Luiza Naritomi
Head of Production :
Anne Lai
Senior Producer :
Amanda Slamin
Flame Artist :
Brooks Tomlinson
Animator :
Marc Bouyer
Color :
Senior Colorist :
Daniel De Vue
Assistant Colorist :
Monica Escalante
Color Producer :
Julia King
Sound Design and Audio Mixer :
Barking Owl
Sound Designer & Mixer :
Elizabeth McClanahan
Executive Producer :
Ashley Benton
Associate Producer :
Jenna Pangilinan
Creative Director :
Kelly Bayett
Music :

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