Eva Longoria schools you on tackling street harassment for L’Oréal

Campaign for International Anti-Street Harassment Week features her entertaining tutorial

Published On
Apr 01, 2022

Editor's Pick

Eva Longoria has proven she's much more than a hair and makeup model in her role as L’Oréal Paris spokesperson; she's demonstrated how to color your locks at home during the pandemic and recently spoke about examining self-doubt in a deeply personal story. Now, she's helping the brand in its charitable initiative for International Anti-Street Harassment Week.

On behalf of Stand Up, a training program against street harassment developed by L’Oréal Paris in partnership with global nonprofit Right To Be, Longoria recorded a four-minute video in which she demonstrates how to combat street harassment using the so-called 5Ds (distract, delegate, document, delay, direct). Longoria delivers the master class as she interacts with dummies playing the harasser and woman being harassed. With her trademark whip-smart and good-humored style, she makes what could otherwise be a dry tutorial an entertaining and informative watch.

L’Oréal wanted the campaign to be "both simple and impactful through educational content," said Julien Calot, creative director at McCann Paris, in a statement. 

The digital campaign, created via McCann Paris and directed by Sebastien Tran, will be broadcast worldwide from April 3 on the L’Oréal Paris Instagram page and shared via the hashtags #LOrealParis #WeStandUp #WorthIt.

 

Credits

Date
Apr 01, 2022
Client :
L'Oreal Paris
Agency :
McCann-Paris
President Beauty Team & Co-President McCann Paris :
Charlotte Franceries
Creative Chief Officer :
Julien Calot
Associate Creative Director :
Agathe Dupasquier
Associate Creative Director :
Mateo Fernandez
Creative Team :
Dylan Legrand
Creative Team :
Gina Winsky
Creative Team :
Anthony Ear
Chief Operating Officer :
Anne-Sophie Carbo
Production and Post-Production House :
Craft
Post-production images :
Cathy Argaz
Post-production images :
Léa Cossart
Director and Photographer :
Sebastien Tran
Project Manager :
Nadia Lasfar
Project Manager :
Nadia Smail
Account Team :
Kristell Piriou
Account Team :
Marine Monteil
Account Team :
Carolina Herrera
Usage Rights :
Caroline Delvincourt
Usage Rights :
Chintana Salikoun
Usage Rights :
Célia Martinez
Stock Music :
Shutterstock
Stock Music :
Building the Future
Stock Music :
Klimenko Music & Music-Musique
Stock Music :
Broken Dawn
Stock Music :
War Tribe - Tribal Tension Vol 2
Police :
Clother
L’Oréal Paris Spokesperson :
Eva Longoria

Need a credit fix? Contact the Creativity Editors

Industry
Project Type