Eva Longoria schools you on tackling street harassment for L’Oréal
Campaign for International Anti-Street Harassment Week features her entertaining tutorial
Editor's Pick
Eva Longoria has proven she's much more than a hair and makeup model in her role as L’Oréal Paris spokesperson; she's demonstrated how to color your locks at home during the pandemic and recently spoke about examining self-doubt in a deeply personal story. Now, she's helping the brand in its charitable initiative for International Anti-Street Harassment Week.
On behalf of Stand Up, a training program against street harassment developed by L’Oréal Paris in partnership with global nonprofit Right To Be, Longoria recorded a four-minute video in which she demonstrates how to combat street harassment using the so-called 5Ds (distract, delegate, document, delay, direct). Longoria delivers the master class as she interacts with dummies playing the harasser and woman being harassed. With her trademark whip-smart and good-humored style, she makes what could otherwise be a dry tutorial an entertaining and informative watch.
L’Oréal wanted the campaign to be "both simple and impactful through educational content," said Julien Calot, creative director at McCann Paris, in a statement.
The digital campaign, created via McCann Paris and directed by Sebastien Tran, will be broadcast worldwide from April 3 on the L’Oréal Paris Instagram page and shared via the hashtags #LOrealParis #WeStandUp #WorthIt.
Credits
- Date
- Apr 01, 2022
- Client :
- L'Oreal Paris
- Agency :
- McCann-Paris
- President Beauty Team & Co-President McCann Paris :
- Charlotte Franceries
- Creative Chief Officer :
- Julien Calot
- Associate Creative Director :
- Agathe Dupasquier
- Associate Creative Director :
- Mateo Fernandez
- Creative Team :
- Dylan Legrand
- Creative Team :
- Gina Winsky
- Creative Team :
- Anthony Ear
- Chief Operating Officer :
- Anne-Sophie Carbo
- Production and Post-Production House :
- Craft
- Post-production images :
- Cathy Argaz
- Post-production images :
- Léa Cossart
- Director and Photographer :
- Sebastien Tran
- Project Manager :
- Nadia Lasfar
- Project Manager :
- Nadia Smail
- Account Team :
- Kristell Piriou
- Account Team :
- Marine Monteil
- Account Team :
- Carolina Herrera
- Usage Rights :
- Caroline Delvincourt
- Usage Rights :
- Chintana Salikoun
- Usage Rights :
- Célia Martinez
- Stock Music :
- Shutterstock
- Stock Music :
- Building the Future
- Stock Music :
- Klimenko Music & Music-Musique
- Stock Music :
- Broken Dawn
- Stock Music :
- War Tribe - Tribal Tension Vol 2
- Police :
- Clother
- L’Oréal Paris Spokesperson :
- Eva Longoria
Need a credit fix? Contact the Creativity Editors
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