Eva Longoria has proven she's much more than a hair and makeup model in her role as L’Oréal Paris spokesperson; she's demonstrated how to color your locks at home during the pandemic and recently spoke about examining self-doubt in a deeply personal story. Now, she's helping the brand in its charitable initiative for International Anti-Street Harassment Week.
On behalf of Stand Up, a training program against street harassment developed by L’Oréal Paris in partnership with global nonprofit Right To Be, Longoria recorded a four-minute video in which she demonstrates how to combat street harassment using the so-called 5Ds (distract, delegate, document, delay, direct). Longoria delivers the master class as she interacts with dummies playing the harasser and woman being harassed. With her trademark whip-smart and good-humored style, she makes what could otherwise be a dry tutorial an entertaining and informative watch.
L’Oréal wanted the campaign to be "both simple and impactful through educational content," said Julien Calot, creative director at McCann Paris, in a statement.
The digital campaign, created via McCann Paris and directed by Sebastien Tran, will be broadcast worldwide from April 3 on the L’Oréal Paris Instagram page and shared via the hashtags #LOrealParis #WeStandUp #WorthIt.