Diversity isn't just an issue for the workplace: it's equally important in the playground, according to a new campaign for BBC's children's channel, CBeebies.
Agency Karmarama asked pairs of friends to talk about their differences. Although many of the duos appear quite different to the viewer -- whether because of gender, skin color, or level of physical ability - the kids struggle to come up with anything that really sets them apart from each other.
"Lucy loves tomato sauce. I do like it but I don't love it as much as Lucy," is the best that one pair can come up with. Others live on different roads, or might have a preference for cucumber over apple, but they would rather just get on and play than dwell on their differences.
Nic Studzinski, chief creative officer at Karmarama, said in a statement, "To their great credit, young children are more open-minded and inclusive than adults. It's hard-wired into them. All prejudice is learned behavior, something that develops as we get older."