Best of 2021: Everything looks like a pint of Guinness in brand's welcome-back ad

New work from AMV BBDO debuts as U.K. pubs prepare to resume indoor service

Published On
May 13, 2021

Editor's Pick

Through New Year's, we will be counting down our picks for 2021's 30 best ads and creative marketing ideas.

At No. 21: Guinness weaves a longstanding message into a beautifully crafted comment on tumultuous times.

As U.K. pubs prepare to reopen for indoor drinking next week, Guinness is welcoming them back in a fun new ad in which everything seems to resemble a pint of the iconic stout.

The spot from AMV BBDO shows a series of black and white objects, such as snow on top of garbage cans, rugby socks on a washing line, a white cat on a black compost bin, white pigeons on a black chimney top and more, before finally cutting to the a pint of Guinness and the long-running Guinness line "good things come to those who wait."  It's set to a cover of "Always on my Mind," the classic Elvis track, sung by Jack Savoretti, and the point is to remind of "that all too common experience of us seeing something we miss everywhere we look," says Guinnness. Chris Balmond of Outsider directed.

See the full list of 2021's Best Ads.

The spot ends with a message that Guinness is pledging 30 million pounds to help the U.K. pub and hospitality business recover from the pandemic. The brand also earlier announced one-million-pound pledge to support bartenders when the pandemic first hit.

The campaign will run on TV and video, digital out-of-home and in print. There's also a social media element that will invite Guinness lovers to submit their own lookalike pints using the hashtag #LooksLikeGuinness.


May 13, 2021
Client :
Agency :
Client :
Ros Healy
Client :
Neil Shah
Client :
Linda Bradley
Client :
Beth Weston
Alex Grieve
Nadja Lossgott
Nicholas Hulley
Creative Director :
Nadja Lossgott
Creative Director :
Nicholas Hulley
Creative Team :
Jack Watts
Creative Team :
James Cambridge
Agency Planner :
Lisa Stoney
Agency Account Team :
Michael Pring
Agency Account Team :
Nick Andrew
Agency Account Team :
Alexandra Sandford Smith
Agency Account Team :
Ed Nash
Agency Producer :
Polly Lowles
Agency Producer :
Michelle Walton
Production Company :
Director :
Chris Balmond
Director of Photography :
Eoin McLoughlin
Production Co. Producer :
Paul McPadden
Post-Production Company :
Sound :
Radford Music
Editor :
Suzy Davis
Media Agency :
Social Media Agency :
Born Social
PR Agency :
Hope & Glory

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