Wrigley's Extra somehow makes gum make sense in this touching tale about father and daughter love.

In it, a dad nurtures his baby girl over the years, giving her a stick of gum and folding its wrapper into an origami crane whenever they enjoy fun moments together. Fast forward to when the daughter's all grown up and about to move out of the family home -- the father accidentally drops one of her boxes and he discovers how much his daughter has treasured their time together.

Energy BBDO created the ad and tapped Rattling Stick's Pete Riski to direct.