Toasters and Teddy Bears Are All Invited to be Part of a Family Portrait in John Lewis Insurance Ad
Adam&EveDDB London and MPC Pull off a VFX Feat
Editor's Pick
Your house is important to you -- as are the things in it. So important, that from the carpet to the side tables to the alarm clocks, they're all part of your extended family. John Lewis Insurance presents a whimsical tale of a family portrait like no other in this newest spot out of Adam&EveDDB London. Directed by Dougal Wilson at Blink, the spot brings to life toasters and teddy bears in stop-frame animation, featuring them coming out into the garden for a posed portrait.
MPC worked on the elaborate visual effects for the spot. Funnily enough, even the insurance speak that appears in the frame towards the end to inform viewers that John Lewis even covers everything left in the garden, makes sense, since that's where the enormous "family" has gathered for the big moment.
Credits
- Date
- Aug 19, 2013
- Brand :
- John Lewis Insurance
- Client :
- John Lewis Insurance
- Agency :
- Adam & Eve/DDB
- Creative :
- Simon Lloyd
- Creative :
- Christine Turner
- Creative :
- Rory Hall
- Creative :
- Steph Ellis
- Producer :
- Sophie Smith
- Production Company :
- Blink
- Director :
- Dougal Wilson
- Producer :
- Ewen Brown
- Editor :
- Joe Guest
- Visual Effects :
- MPC-LA
- Visual Effects Producer :
- Josh King
- Visual Effects Supervisor :
- Tom Harding
- Grade :
- MPC-LA
- Colorist :
- Jean-Clement Soret
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