ESPN : Fantasy Football Commissioner Kit

Hail to the Commissioner.

Published On
Aug 23, 2012
Fantasy Football Commissioner Kit

Editor's Pick

Football season is almost upon us, and ESPN and Wieden and Kennedy NY have a little treat for the glue that keeps fantasy football teams together: The Commissioner.

The website, a Fantasy Football Commission Toolkit, gives the Commissioner everything he or she may even need to manage their leagues. The highlight of the Toolkit is the "League Inviter," a tool that lets you create a customized video that simulates an on-air interview with SportsCenter star Robert Flores to invite your chosen teammates into your league.

There's also "The Enforcer," which lets Commissioners deliver messages to your team managers, rapping them sharply on the knucles and nagging them to remind them about drafts, lineups and other, serious business. "Report Card" lets you grade teams' draft results, while a "Team Gear" tool lets you create personalized jerseys for your team.

To balance the overtly stern nature of the Toolkit, there are also a couple of funny TV spots by W+K, set in a parking garage and an office, to show that despite how seriously fans take the whole thing, they are capable of laughing at themselves as well.


Aug 24, 2012
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Executive Creative Director/Production :
Scott Vitrone
Executive Creative Director/Production :
Ian Reichenthal
Creative Director :
Brandon Henderson
Creative Director :
Stuart Jennings
Art Director :
Craig Evans
Art Director :
Jeff Dryer
Copywriter :
Scott Mahoney
Copywriter :
Nick Kaplan
Producer :
Orlee Tatarka
Head of Content Production :
Lora Schulson
Executive Producer :
Temma Shoaf
Brand Strategist :
Jason Gingold
Digital Strategist :
Marshall Ball
Project Manager :
Courtney Lewis
Business Affairs :
Angel Cielo
Director, Interactive Production :
Marc Maleh
Executive Interactive Producer :
Brandon Kaplan
Interactive Producer :
Hana Newman
Technology Director :
Husani Oakley
Lead Developer :
Jason Tighe
Senior Developer :
Lee Felarco
Quality Assurance :
Sean Jones
Lead UX Designer :
Kate Bauer
Producer :
Michelle Carman
Producer :
Ian Davis
Business Affairs :
Quentin Perry
Interactive Creative Director :
Gary Van Dzura

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