Unilever Pledges Sustainability With Sobering Deforestation Spot
Spot Featuring a Tree in the City Launches Ahead of U.N. Climate Change Conference
Editor's Pick
A new environmental commercial from Unilever hinges on a surprising fact: because of deforestation, a tree may be safer in the city than in the forest.
The spot, launching ahead of the U.N. Conference on Climate Change in Paris, features somber music and horrifying facts ("Every minute, 36 football fields of forest are destroyed") as it shows a tree trekking from the forest to a city, while crowds watch in awe as it moves. At the end, viewers are directed to a WWF and Unilever page to sign a pledge.
For every pledge, Unilever, parent company of brands including Magnum, Knorr, Sure and Dove, will protect a tree in one of the most threatened forest areas in the world, Brazil and Indonesia. By 2020, Unilever plans to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of its products.
The ad was created by David in Buenos Aires together with Ogilvy & Mather London, and was directed by Nico Perez Veiga of Primo.
Credits
- Date
- Aug 28, 2015
- Brand :
- Unilever
- Client :
- Unilever
- Agency :
- David The Agency - Buenos Aires
- Agency :
- Ogilvy & Mather
- Executive Creative Director :
- Joaquin Cubria
- Executive Creative Director :
- Ignacio Ferioli
- Global Executive Creative Director :
- Andr Laurentino
- Creative Director :
- Federico Plaza Montero
- Creative Director :
- Nicols Zarlenga
- Creative Team :
- Arthur Amorim Monteiro
- Head of Global Production :
- Veronica Beach
- Executive Producer :
- Brenda Morrison Fell
- Business Affairs :
- Karen Roche
- Managing Partner :
- Eva Rausch
- Business Director :
- Marine Lacoudre
- Account Director :
- Lucila Mengide
- Account Director :
- Gemma Thompson
- Account Supervisor :
- Gerard Duran
- Account Executive :
- Yanina Perez
- Account Executive :
- Sejal Jain
- Planning Partner :
- Jodi Shelley
- Production Company :
- Primo
- Director :
- Nico Perez Veiga
- Executive Producer :
- Gaby Carcova
- Line Producer :
- Sofia Ruival
- Director, Photography :
- Lol Crawley
- U.K. Production Company :
- Pulse Films
- Executive Producer :
- James Sorton
- Line Producer :
- Shirley OConnor
- Line Producer :
- Debbie Ninnis
- Production Manager :
- Ash Lockmun
- Production Assistant :
- India Bradshaw
- 1st Assistant Director :
- Jez Oakley
- Tree Designer :
- MILLENIUM FX
- Managing Director :
- Rob Mayor
- Sound Effects :
- Karen Spencer
- MEffects Tree SV :
- Fiona Cazaly
- MEffects Tree SV :
- Charlie Bluett
- Music Effects Performer :
- Liam Cooke
- Music Effects Performer :
- Ben Cooke
- Music Effects Technician :
- Natalie Elner
- Editorial Company :
- Final Cut
- Executive Producer :
- Michelle Corney
- Editor :
- Ashley Kraemer
- Assistant Editor :
- Mike Radforth
- Online :
- The Mill
- Producer :
- Amy Cooper
- Production Assistant :
- Elena Pagliei
- Colorist :
- Mick Vincent
- Online Lead :
- David Wishart
- Audio House :
- Final Cut
- Mixer :
- Patch Rowland
- Mix Assistant :
- Fred Pearson
- Composer :
- Aquilo
- Music Supervisor :
- Big Sync Music
Need a credit fix? Contact the Creativity Editors
Related work

Unilever: Knorr pushes influencers to 'dare to try' new foods for the sake of the planet

Unilever: Unilever finds hope in worst U.S. cities for LGBTQ+ individuals

Unilever: Unilever drops 'normal' from its beauty lexicon to accentuate the positive
