Farmers wants you to think about death (or rather, life insurance) on Halloween
Comedic spooky spots from RPA feature zombies, vampires and mummies
Editor's Pick
Farmers Insurance is using Halloween as an excuse to get people thinking about death -- and therefore, life insurance -- in a series of spooky spots.
Three new ads feature a jogging zombie (seen here), a mummy wrapped in bandages practicing yoga in the park and a hiking vampire, all with the message that Halloween is as good a time as any to start thinking about what happens when you die.
The videos, by RPA, will run online in digital placements, along with social content running on Facebook and Instagram. They're part of the brand's ongoing "We Know From Experience" campaign, which has also run ads centered around other cultural moments such as the Winter Olympics and the Oscars.
Brian Neaman directed the spots via Yonder.
Credits
- Date
- Oct 17, 2018
- Client :
- Farmers Insurance
- Agency :
- RPA
- EVP/Chief Creative Officer :
- Joe Baratelli
- SVP/Executive Creative Director :
- Pat Mendelson
- VP/Creative Director :
- Hobart Birmingham
- VP/Creative Director :
- Perrin Anderson
- Art Director :
- Rik Patenaude
- Junior Copywriter :
- Scott Ellman
- EVP/Chief Production Officer :
- Gary Paticoff
- VP/Director of Video Production :
- Selena Pizarro
- Producer :
- Lorraine Schreyer
- Production Coordinator :
- Madi Miller
- Program Manager :
- Dawn Burdue
- Senior Digital Producer :
- Alex Clewell
- Associate Digital Producer :
- Matt Valdepena
- VP/Director of Business Affairs :
- Maria Del Homme
- Associate Director of Business Affairs :
- Grace Gambin
- Senior Business Affairs Manager :
- Marlys Pulos
- EVP/Chief Client Officer :
- Tom Kirk
- SVP/Group Account Director :
- Kirt Danner
- Management Supervisor :
- Adrienne Feldman
- Account Supervisor :
- Molly Mejia
- Assistant Account Executive :
- Kate Chulay
- Production Company :
- Yonder
- Director :
- Brian Neaman
- Director of Photography :
- Chris Westlund
- Executive Producer :
- Adam Bagger
- Executive Producer :
- Mike Repasch
- Producer :
- Ross Kelly
- Editorial Company :
- Cut + Run
- Editor :
- Steve Gandolfi
- Managing Director :
- Michelle Eskin
- Executive Producer :
- Amburr Farls
- Head of Production :
- Annabelle Dunbar-Whittaker
- Producer :
- Jared Thomas
- Editor :
- Sean Stender
- Producer :
- Brian Mulvey
- VFX & Finishing :
- Jogger
- Head of Production :
- Diana Cheng
- Senior Producer :
- Evan Cunningham
- Production Coordinator :
- Caylee Banz
- Flame Artist :
- Andy Brown
- Color :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Sound Design & Final Mix :
- Lime Studios
- Executive Producer :
- Susie Boyajan
- Sound Engineer :
- Dave Wagg
- Sound Engineer :
- Adam Primack
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