Farmers wants you to think about death (or rather, life insurance) on Halloween

Comedic spooky spots from RPA feature zombies, vampires and mummies

Published On
Oct 17, 2018

Editor's Pick

Farmers Insurance is using Halloween as an excuse to get people thinking about death -- and therefore, life insurance -- in a series of spooky spots.

Three new ads feature a jogging zombie (seen here), a mummy wrapped in bandages practicing yoga in the park and a hiking vampire, all with the message that Halloween is as good a time as any to start thinking about what happens when you die. 

The videos, by RPA, will run online in digital placements, along with social content running on Facebook and Instagram. They're part of the brand's ongoing "We Know From Experience" campaign, which has also run ads centered around other cultural moments such as the Winter Olympics and the Oscars.

Brian Neaman directed the spots via Yonder.


Oct 17, 2018
Client :
Farmers Insurance
Agency :
EVP/Chief Creative Officer :
Joe Baratelli
SVP/Executive Creative Director :
Pat Mendelson
VP/Creative Director :
Hobart Birmingham
VP/Creative Director :
Perrin Anderson
Art Director :
Rik Patenaude
Junior Copywriter :
Scott Ellman
EVP/Chief Production Officer :
Gary Paticoff
VP/Director of Video Production :
Selena Pizarro
Producer :
Lorraine Schreyer
Production Coordinator :
Madi Miller
Program Manager :
Dawn Burdue
Senior Digital Producer :
Alex Clewell
Associate Digital Producer :
Matt Valdepena
VP/Director of Business Affairs :
Maria Del Homme
Associate Director of Business Affairs :
Grace Gambin
Senior Business Affairs Manager :
Marlys Pulos
EVP/Chief Client Officer :
Tom Kirk
SVP/Group Account Director :
Kirt Danner
SVP/Group Account Director :
Management Supervisor :
Adrienne Feldman
Account Supervisor :
Molly Mejia
Assistant Account Executive :
Kate Chulay
Production Company :
Director :
Brian Neaman
Director of Photography :
Chris Westlund
Executive Producer :
Adam Bagger
Executive Producer :
Mike Repasch
Producer :
Ross Kelly
Editorial Company :
Cut + Run
Editor :
Steve Gandolfi
Managing Director :
Michelle Eskin
Executive Producer :
Amburr Farls
Head of Production :
Annabelle Dunbar-Whittaker
Producer :
Jared Thomas
Editor :
Sean Stender
Producer :
Brian Mulvey
VFX & Finishing :
Head of Production :
Diana Cheng
Senior Producer :
Evan Cunningham
Production Coordinator :
Caylee Banz
Flame Artist :
Andy Brown
Color :
Company 3
Colorist :
Stefan Sonnenfeld
Sound Design & Final Mix :
Lime Studios
Executive Producer :
Susie Boyajan
Sound Engineer :
Dave Wagg
Sound Engineer :
Adam Primack

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