Farmers Insurance is using Halloween as an excuse to get people thinking about death -- and therefore, life insurance -- in a series of spooky spots.
Three new ads feature a jogging zombie (seen here), a mummy wrapped in bandages practicing yoga in the park and a hiking vampire, all with the message that Halloween is as good a time as any to start thinking about what happens when you die.
The videos, by RPA, will run online in digital placements, along with social content running on Facebook and Instagram. They're part of the brand's ongoing "We Know From Experience" campaign, which has also run ads centered around other cultural moments such as the Winter Olympics and the Oscars.
Brian Neaman directed the spots via Yonder.