Nike : Fast is Faster

Faster is better than stronger.

Published On
Apr 27, 2012

Editor's Pick

Wieden + Kennedy Portland pulls off a a football-centered, fast-paced and wonderfully shot ad that centers on the notion that 'Faster' is the new 'Stronger.' With an all-star cast, including Troy Polamalu, Calvin Johnson, Darrelle Revis, as well as NFL official Mike Carey, directed by Mark Romanek and edited by the Oscar-winning Kirk Baxter, the ad is set in the tunnel of a football stadium. If a football tunnel was white, stylish and beautiful.

Clean, bright cuts abound, with occasional shots of a fast sports car, jet engines and running legs. The voiceover, meanwhile, is just as as resounding, telling you, that despite what the old tale says, "The tortoise never wins."

The spot debuted during the first round of the NFL draft yesterday.

Credits

Date
Apr 27, 2012
Brand:
Nike
Client:
Nike
Agency:
W&K Portland
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Creative Director:
Dan Hon
Copywriter:
Dylan Lee
Art Director:
Lee Jennings
Senior Producer:
Lindsay Reed
Shoot Producer:
Monica Ranes
Executive Creative Director/Production:
Mark Fitzloff
Executive Creative Director/Production:
Susan Hoffman
Executive Agency Producer:
Ben Grylewicz
Music Producer:
Peter Gannon
Editorial Company:
Joint Editorial
Editor:
Tommy Harden
Assistant Editor:
Nicholas Davis
Post Producer:
Jennifer Giannettoni
Post Executive Producer:
Patty Brebner
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Editor:
Biff Butler
Editor:
Damion Clayton
Assistant Editor:
Anton Capaldo-Smith
Assistant Editor:
Giselle Murillo
Post Producer:
Angela Dorian
Post Executive Producer:
CL Weaver
Visual Effects Company:
Method Studios
Visual Effects Supervisor:
Sean Faden
Flame Artist:
Dominik Bauch
Visual Effects Producer:
Mike Wigart
Visual Effects Coordinator:
Marisa Bursteen
CG Supervisor:
Charles Abou Aad
Flame Artist:
Claus Hansen
Flame Artist:
Ian Holland
Nuke:
Olivier Sarda
Nuke:
Ryan Urban
Nuke:
Wendy Seddon
Nuke:
Zach Cole
Roto/Paint:
Pam Gonzales
Roto/Paint:
Kenneth Lui
Roto/Paint:
Mark Duckworth
Roto/Paint:
Jason Bond
Effects:
Peter Claes
Effects:
Tomas Zaveckas
Effects:
Arrey Chantikian
Lighting:
Ovi Bogdan
Lighting:
Dustin Colson
Lighting:
Marion Spates
Modeling:
Masa Narita
Modeling:
Toshi Sakamaki
Texture:
Frida
Animation:
James Parris
Rigging:
Marc Berrouet
Tracking Supervisor:
Fabio Zapata
Tracking/Matchmove:
Lauren Rogers
Tracking/Matchmove:
Tom Stanton
Tracking/Matchmove:
Luis Rodriguez
Executive Producer:
Stephanie Gilgar
Music:
Ben Frost
Sound Design Company:
Trinitite Inc
Sound Designer:
Brian Emrich
Mix Company:
Eleven
Mixer:
Jeff Payne
Producer:
Caroline OSullivan
Executive Producer:
DJ Fox
Transfer:
Company 3
Colorist:
Siggy Ferstl
Senior Producer:
Matt Moran
Director:
Mark Romanek

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Project Type